SciTech Now Episode 42

In this episode of SciTech Now, the U.S. Fish and Wildlife Service Forensics Laboratory in Oregon is working to solve crimes in the wild with unique investigative processes; Hari Sreenivasan sits down with American Library Association President Sari Feldman on the state of libraries in the digital age; Steve Brown of Intel discusses the complexities of Moore’s Law; and the Financial Times reporter Tanya Powley brings us inside the engineering hub of the supersonic car that is gearing up to break the land speed record.

TRANSCRIPT

♪♪

COMING UP, THE CUTTING-EDGE BATTLE AGAINST WILDLIFE TRAFFICKERS.

MUCH LIKE ANY OTHER POLICE CRIME LABORATORY, WE IDENTIFY EVIDENCE, AND WE ATTEMPT TO LINK SUSPECT, VICTIM, AND CRIME SCENE TOGETHER WITH THAT EVIDENCE.

LIBRARIES IN THE DIGITAL AGE.

PEOPLE ARE COMING INTO OUR LIBRARIES TODAY AND ARE WOWED BY THE NEW TECHNOLOGIES WE OFFER.

GIANT iPADS WHERE WE'RE SHOWING PEOPLE HOW TO WORK COLLABORATIVELY; RECORDING STUDIOS, VIDEO STUDIOS -- THE UNEXPECTED.

BREAKING DOWN THE EVOLUTION OF TECHNOLOGY.

YOU WOULD FIT SIX MILLION OF INTEL'S LATEST TRANSISTORS INSIDE THAT PERIOD AT THE END OF A SENTENCE.

AND THE NEED FOR SPEED -- SUPERSONIC CARS ON THE HORIZON.

BLOODHOUND SUPERSONIC CAR IS THE MOST EXTRAORDINARY, STRAIGHT-LINE RACING CAR IN HISTORY.

IT'S A CAR THAT'LL DO 1,000 MILES AN HOUR.

IT'S ALL AHEAD.

FUNDING FOR THIS PROGRAM IS MADE POSSIBLE BY THE CORPORATION FOR PUBLIC BROADCASTING AND CONTRIBUTIONS TO THIS STATION.

HELLO, I'M HARI STREENIVASAN, WELCOME TO 'SciTech NOW,' OUR WEEKLY PROGRAM BRINGING YOU THE LATEST BREAKTHROUGHS IN SCIENCE, TECHNOLOGY, AND INNOVATION.

LET'S GET STARTED.

THE HUNT FOR POACHERS ISN'T EASY.

ILLEGAL HUNTERS AREN'T OFTEN CAUGHT IN THE ACT.

WHEN THE CRIME SCENE IS LITERALLY A VAST WILDERNESS AND THE VICTIMS CAN'T SPEAK, WILDLIFE INVESTIGATORS MUST USE CUTTING-EDGE TECHNIQUES TO PUT POACHERS AND TRAFFICKERS AWAY.

THE ENVIRONMENTAL NEWS TEAM EARTHFIX BRINGS US THE STORY OF A ONE-OF-A-KIND CRIME LABORATORY IN SOUTHERN OREGON.

MEET THE DERMESTID BEETLE.

USUALLY AT HOME IN THE FORESTS OF THE NORTHWEST, THIS LITTLE CRITTER IS ON THE U.S.

GOVERNMENT PAYROLL.

ITS TAKE-HOME PAY IS 'ALL-YOU-CAN-EAT.'

I'M SURE THEY'RE PRETTY HUNGRY.

AND THIS IS A NICE, FRESH BODY FOR THEM TO WORK ON.

FORENSIC SCIENTISTS USE THESE FLESH-EATING BEETLES TO STRIP ANIMAL CARCASSES DOWN TO THE BONE.

THE BEETLES ARE JUST ONE TOOL USED AT THE U.S. FISH AND WILDLIFE SERVICES FORENSICS LAB IN ASHLAND, OREGON.

IT'S THE ONLY LAB IN THE WORLD DEDICATED TO SOLVING CRIMES AGAINST WILDLIFE.

KEN GODDARD IS THE DIRECTOR.

MUCH LIKE ANY OTHER POLICE CRIME LABORATORY, WE DO TWO BASIC THINGS: WE IDENTIFY EVIDENCE; IN A TRIANGULAR FASHION, WE ATTEMPT TO LINK SUSPECT, VICTIM, AND CRIME SCENE TOGETHER WITH THAT EVIDENCE.

THE BIG DIFFERENCE IN OUR CASE IS, ONE, OUR VICTIM IS A NON-HUMAN ANIMAL; TWO, WE GENERALLY DON'T GET A WHOLE ANIMAL IN -- WE GET PIECES, PARTS, PRODUCTS.

THE LAB TAKES CASES FROM ACROSS THE UNITED STATES AND AROUND THE WORLD.

IT'S THE OFFICIAL CRIME LAB FOR CITES -- THE CONVENTION ON INTERNATIONAL TRADE IN ENDANGERED SPECIES.

THE CITES TREATY IS THE INTERNATIONAL AGREEMENT THAT GOVERNS TRAFFICKING OF RARE PLANTS AND ANIMALS.

HERE IN THE LAB, A MENAGERIE OF THE COLORFUL, THE UNUSUAL, AND THE HUNTED IS INTERSPERSED AMONG THE HIGH-TECH EQUIPMENT OF FORENSIC SCIENCE.

THE FACILITY FEATURES A PATHOLOGY LAB WHERE MEDICAL EXAMINERS DETERMINE HOW AN ANIMAL DIED; A BALLISTICS LAB WHERE BULLETS CAN BE LINKED TO POACHERS' GUNS; A GENOMICS LAB WHERE DNA TESTING IS DONE; AND A MOPHOLOGY LAB, WHERE BIOLOGISTS IDENTIFY THE EVIDENCE.

IN FACT, THAT'S THE MOST COMMON REQUEST THEY GET.

BASICALLY, YOU WOULD NOT CONTINUE AN INVESTIGATION UNLESS YOU WERE PRETTY SURE YOU WERE DEALING WITH ENDANGERED OR THREATENED SPECIES.

IF IT'S WOLF PARTS, SURE, YOU'RE GOING TO GO AFTER THAT.

IF IT'S COYOTE OR FUR, EH, PROBABLY NOT.

BECAUSE THE ASHLAND LAB IS THE ONLY ONE OF ITS KIND, THE ONUS HAS BEEN ON GODDARD AND HIS STAFF OF 15 FORENSIC EXPERTS TO DEVELOP NEW WAYS TO ANALYZE EVIDENCE AND SECURE CONVICTIONS.

DEPUTY LAB CHIEF ED ESPINOZA HAS BEEN RESPONSIBLE FOR MANY OF THE INNOVATIONS IN FORENSIC TECHNOLOGY AND TECHNIQUES; HIS LATEST CHALLENGE HAS BEEN FIGURING OUT HOW TO IDENTIFY SPECIES OF TREES.

YOU MIGHT NOT THINK OF TREES AS TYPICAL WILDLIFE.

ILLEGAL LOGGING MAY NOT ATTRACT THE SAME ATTENTION AS RHINO, TIGER, OR ELEPHANT POACHING, BUT TREES ARE A VITAL PART OF ANY ECOSYSTEM -- AND CITES LISTS NEARLY 50 THREATENED AND ENDANGERED TIMBER SPECIES.

U.S. FEDERAL AGENTS HAVE BEGUN SEIZING SHIPMENTS OF ILLEGALLY TRAFFICKED WOOD -- RARE SPECIES LIKE BRAZILIAN ROSEWOOD.

IT GARNERS A HEFTY PRICE ON THE BLACK MARKET, AND IS PRIZED IN MAKING FURNITURE AND MUSICAL INSTRUMENTS.

BUT DETERMINING WHICH TYPE OF ROSEWOOD WAS USED IS IMPOSSIBLE AFTER THE LIMBS, LEAVES, AND DNA-RICH SAPWOOD HAVE BEEN REMOVED.

THESE TWO WOODS ARE VISUALLY AND MORPHOLOGICALLY INDISTINGUISHABLE.

THEY HAVE VERY SIMILAR NAMES -- ONE'S CALLED BRAZILIAN ROSEWOOD, THE OTHER ONE'S CALLED AMAZONIAN ROSEWOOD.

MOST OF US IN OUR HEAD, THEY BECOME SYNONYMOUS.

THE AMAZON IS IN BRAZIL, THEREFORE IT'S THE SAME THING, RIGHT?

AND SO, IT'S KIND OF A TRICK IN TERMS OF THE NAMING.

BUT ONE IS PROTECTED -- OR BRAZILIAN ROSEWOOD, IS PROTECTED; AND OR AMAZONIAN ROSEWOOD, IS NOT.

SO, THE CHALLENGE FOR US IS -- THE SCIENTIFIC CHALLENGE -- CAN WE SEPARATE THESE TWO IN ORDER TO ENFORCE THE CITES TREATY?

TO DO THAT, ESPINOZA AND HIS TEAM INNOVATED A WAY TO IDENTIFY PROTECTED SPECIES OF WOOD USING A TECHNOLOGY CALLED A DART MASS SPECTROMETER.

FIRST, HE PLANES OFF A SMALL SLIVER FROM THE EVIDENCE SAMPLE.

THEN, HE PUTS THE DART TO WORK.

THE MACHINE IONIZES AND IDENTIFIES MOLECULES IN THE WOOD -- CHEMICAL COMPOUNDS THAT ARE UNIQUE TO A SPECIFIC SPECIES OF TREE.

IT THEN SPITS OUT THE DATA.

EACH ONE OF THESE PEAKS CORRESPONDS TO A DISTINCT DIFFERENT MOLECULE THAT IS PRESENT IN THE ROSEWOOD.

FROM MY EXPERIENCE, I KNOW THAT THIS PARTICULAR PEAK, WHICH IS A COMPOUND CALLED CAVIUNIN, IS SPECIFIC TO

COMPARING THE DATA TO A GROWING LIBRARY OF CHEMICAL SIGNATURES, ESPINOZA CAN POSITIVELY IDENTIFY THE WOOD, AND, IN SOME CASES, EVEN DETERMINE WHERE THE SPECIFIC TREE GREW.

YEAH, I THINK THESE WOOD CASES ARE FAR MORE IMPORTANT THAN JUST THE WOOD.

I MEAN, TREES CAN BE REGROWN, YOU KNOW -- IT'S PRETTY EASY.

UH, IT MAY TAKE A WHILE.

YOU KNOW, YOU DON'T GET A BIG REDWOOD REPLACEMENT IN A FEW YEARS.

BUT THEY ARE REPLACEABLE.

THAT MAY NOT BE TRUE FOR THE SPECIES THAT LIVED IN THAT FOREST -- THAT MAY BE ONE OF THEIR LAST SURVIVAL POINTS.

WE'VE GOT TO BE REALLY CAREFUL ABOUT THAT.

THIS YEAR, THE LAB'S STAFF IS EXPANDING BY ABOUT 50%, LETTING IT TAKE ON MORE CASES.

BUT GODDARD SAYS IT WILL TAKE MORE THAN JUST AN INCREASE IN MANPOWER.

WE MADE GREAT ADVANCES OVER THE LAST 25 YEARS, BUT WE'VE GOT A LONG WAY TO GO.

LAW ENFORCEMENT DOESN'T RESOLVE ISSUES -- THE BEST THAT WE CAN DO IS HOLD THINGS AT BAY, KEEP THEM FROM GETTING WORSE, UNTIL SMARTER PEOPLE COME ALONG.

UNTIL THEN, KEN GODDARD AND HIS TEAM WILL KEEP WORKING, SLIVER BY SLIVER, BEETLE BITE BY BEETLE BITE, USING INNOVATION AND FORENSIC SCIENCE TO BRING WILDLIFE TRAFFICKERS TO JUSTICE.

♪♪ [ FROG CROAKING ]

SARI FELDMAN, NEWLY ELECTED PRESIDENT OF THE AMERICAN LIBRARY ASSOCIATION, IS ON A MISSION TO HELP BRING LIBRARIES INTO THE DIGITAL AGE.

THANKS FOR JOINING US.

SO, HOW DO LIBRARIES ADAPT AND ADJUST, WHEN SO MANY PEOPLE ARE NOW THINKING ABOUT BOOKS IN AN ELECTRONIC FORM?

WELL, YOU KNOW, CLEARLY, THE INTERNET CHANGED EVERYTHING FOR PUBLIC LIBRARIES, ACADEMIC LIBRARIES, SCHOOL LIBRARIES.

YOU KNOW, WE'RE ALL IN THE SAME TRANSFORMATION PERIOD.

AND PEOPLE ARE COMING INTO OUR LIBRARIES TODAY AND ARE WOWED BY THE NEW TECHNOLOGIES WE OFFER, AND THE WAY WE CAN HELP THEM TO ACCESS NEW DIGITAL INFORMATION.

SO, HOW ARE LIBRARIES ADAPTING IN THIS DIGITAL AGE?

SO, PEOPLE ARE REALLY SURPRISED WHEN THEY FIND OUT THAT THEY CAN DOWNLOAD EBOOKS, E-AUDIOBOOKS, MAGAZINES, VIDEOS, RIGHT FROM THE LIBRARY, AND WE'RE TEACHING PEOPLE HOW TO DO IT.

BUT WE LIKE TO SAY THAT LIBRARIES ARE LESS ABOUT WHAT WE HAVE FOR PEOPLE, AND MORE ABOUT WHAT WE FOR PEOPLE -- AND SO, TODAY, WE'RE TEACHING PEOPLE HOW TO CREATE THEIR OWN DIGITAL CONTENT.

AND WHERE DOES THAT START?

EVEN NOWADAYS, MOST JOBS REQUIRE A RESUME OR APPLICATION TO BE SUBMITTED ONLINE.

ABSOLUTELY -- SO, UM, LIBRARIES ALL OVER THE NATION ARE OFTEN THE FIRST PLACE PEOPLE GO TO GET READY TO BE PART OF THAT JOB SEARCH PROCESS.

AND PEOPLE WHO HAVE COMPUTERS AT HOME AND INTERNET CONNECTION STILL FIND THAT THE BROADBAND AVAILABLE AT LIBRARIES IS FASTER THAN WHAT THEY HAVE AT HOME, AND IT'S OUR QUALIFIED STAFF THAT CAN HELP THEM THROUGH THAT JOB SEARCH PROCESS.

SO, WHAT KIND OF TECHNOLOGY DO WE SEE IN THE MODERN LIBRARY TODAY, OR POSSIBLY TEN YEARS FROM NOW -- WHAT'S GOING TO BE STANDARD?

SO, CLEARLY, WE SEE DESKTOPS, AND ROWS AND ROWS OF THEM, WHEN YOU COME THROUGH LIBRARY DOORS, BUT WE ALSO SEE INCREASINGLY MOBILE DEVICES THAT PEOPLE ARE USING.

AND THEN, WE HAVE THINGS LIKE E-BROWSERS IN SOME OF OUR BRANCHES, WHERE PEOPLE CAN ACTUALLY BROWSE DIGITAL CONTENT AND DOWNLOAD USING THEIR SMARTPHONE OR THEIR OTHER MOBILE DEVICE, RIGHT IN THE LIBRARY.

I THINK WE SEE, YOU KNOW, LARGE, GIANT iPADS WHERE WE'RE SHOWING PEOPLE HOW TO WORK COLLABORATIVELY; RECORDING STUDIOS, VIDEO STUDIOS -- THE UNEXPECTED.

SO, WHY IS IT IMPORTANT TO HAVE THESE NEW TECHNOLOGIES, AND WHY IS IT THE ROLE OF THE LIBRARY SYSTEM TO BRING IT TO FOLKS?

SO, THIS IS REALLY AN EXTENSION OF THE INFORMATION ROLE LIBRARIES HAVE TRADITIONALLY PLAYED, AND WE'RE ALSO A PLACE OF DISCOVERY.

SO, PEOPLE COME TO US FOR EDUCATION, EMPLOYMENT PREPARATION, EMPOWERMENT, ENGAGEMENT, ENTREPRENEURSHIP, AND WE NEED TO HAVE THE NEW TOOLS TO BE SUCCESSFUL.

SO, ONE OF THE QUESTIONS PEOPLE WONDER IS, WHEN I WALK INTO A LIBRARY, I STILL SEE HUNDREDS, POSSIBLY THOUSANDS OF BOOKS -- RIGHT?

WILL THOSE BOOKS BE REPLACED?

WILL THEY ALL BE, SORT OF, YOU KNOW, 'I PUT MY KINDLE IN HERE, I AUTOMATICALLY DOWNLOAD SOMETHING' -- WILL I STILL GO TO A LIBRARY AND THUMB THROUGH PAGES?

I THINK WE WILL ALWAYS HAVE BOOKS -- I FIRMLY BELIEVE THAT.

PEOPLE ARE LIBRARY LOVERS, AND OUR, YOU KNOW, OUR BIGGEST SUPPORTER BASE, THEY APPRECIATE AND VALUE THE ROLE THAT LIBRARIES PLAY AROUND READING AND READING DISCOVERY.

BUT INCREASINGLY, WE'RE GOING TO SEE NEW TOOLS, DIGITAL TOOLS, AND SPACES WHERE PEOPLE COLLABORATE AND WORK TOGETHER.

YOU KNOW, LIBRARIES IN AMERICA HAVE REALLY BEEN THAT PLACE FOR INDIVIDUAL OPPORTUNITY AND COMMUNITY PROGRESS.

SO, HOW DO THEY ADAPT 20 YEARS FROM NOW?

I MEAN, WHAT IS A LIBRARY -- IF YOU DREAMED OF WHAT A LIBRARY LOOKS LIKE, WHAT'S MY EXPERIENCE WHEN I WALK IN?

FLEXIBLE SPACES WHERE YOU WALK IN ALONE, OR YOU WALK IN WITH YOUR GROUP, TO WORK ON A PROJECT, TO HAVE THAT HANDS-ON ACCESS, HANDS-ON LEARNING OPPORTUNITIES, AND WE'RE FACILITATING IT -- THAT'S OUR ROLE.

ALL RIGHT, SARI FELDMAN, THANKS SO MUCH FOR JOINING US.

THANK YOU.

♪♪ [ DIGITAL CHIRPING ]

50 YEARS AGO, INTEL COFOUNDER GORDON MOORE MADE AN IMPORTANT OBSERVATION ABOUT HOW COMPUTING WOULD CHANGE AND IMPROVE OVER TIME.

TO DISCUSS WHAT'S CALLED 'MOORE'S LAW' AND THE EVOLUTION OF TECHNOLOGY IS STEVE BROWN, A SENIOR INDUSTRY ADVISOR AT INTEL AND FORMERLY THE COMPANY'S CHIEF EVANGELIST AND FUTURIST.

SO, UH, FOR THOSE WHO MIGHT NOT KNOW, WHAT DOES MOORE'S LAW SAY?

MOORE'S LAW WAS ACTUALLY A PREDICTION THAT GORDON MOORE, INTEL COFOUNDER, MADE SOME 50 YEARS AGO.

AND WHAT IT SAYS IS THAT THE TRANSISTORS, WHICH IS LIKE THE CELLS ARE TO OUR BODIES, AS TRANSISTORS ARE TO MICROCHIPS -- THESE ARE THE BASIC BUILDING BLOCKS -- THE NUMBER OF THOSE TRANSISTORS THAT WILL GO INTO A MICROCHIP WILL DOUBLE, ROUGHLY EVERY COUPLE OF YEARS.

SO, IT'S AN EXPONENTIAL CHANGE.

THE MORE TRANSISTORS THAT YOU HAVE ON A CHIP, THE MORE CAPABILITIES IT HAS -- THE BETTER THE GRAPHICS, THE MORE USB PORTS, THAT KIND OF THING.

SO, THAT'S WHAT'S GIVEN US ALL THE CAPABILITIES THAT WE ENJOY IN THE MODERN WORLD TODAY.

SO, EVERY 18 MONTHS OR SO, EVERYTHING GETS FASTER.

EVERYTHING GETS FASTER, IT GETS CHEAPER, AND IT TAKES LESS POWER.

AND THAT'S WHAT'S ENABLED US TO HAVE NOW, YOU KNOW -- THE CAPABILITY THAT WOULD -- PREVIOUSLY HAS FILLED AN ENTIRE ROOM WITH A HUMMING COMPUTER THAT SUCKED LOTS OF POWER, NOW GOES INTO SOMETHING THAT WILL FIT ON OUR WRIST OR GO INTO OUR POCKET OR PURSE.

HOW DO YOU GET EVEN SMALLER AT THE PACE?

JUST BECAUSE, IT JUST SEEMS LIKE YOU CAN'T MAKE A PEN OR A LASER ETCHER THAT MUCH TINIER.

YEAH, I MEAN, TO GIVE YOU A FEEL FOR JUST HOW SMALL THESE TRANSISTORS ARE TODAY -- IF YOU WERE TO DRAW A PERIOD AT THE END OF THE SENTENCE -- YOU JUST MENTIONED A PEN -- WITH A PEN, UM, YOU WOULD FIT SIX MILLION OF INTEL'S LATEST TRANSISTORS INSIDE THAT PERIOD AT THE END OF A SENTENCE.

AND WHEN WE STARTED ON MOORE'S LAW, A TRANSISTOR WAS ABOUT THE SIZE OF THE ERASER AT THE OTHER END OF THE PENCIL.

SO, THAT'S HOW FAR WE'VE COME IN THAT 50-YEAR PERIOD.

NOW, WHERE DO WE GO NEXT?

IN THE NEXT TEN YEARS, WE'RE GOING TO CONTINUE ON THAT PATH.

AND BECAUSE IT'S AN EXPONENTIAL LAW, WE'RE GOING TO CONTINUE TO MAKE THESE THINGS SMALLER AND SMALLER AND SMALLER TO THE POINT WHERE WE'LL BE ABLE TO TAKE THE CAPABILITY WE HAVE IN A SMARTPHONE TODAY AND PUT IT IN YOUR GLASSES, OR PUT IT INTO ANY OBJECT IN THE WORLD AROUND US AND MAKE IT SMART.

SO, WHAT HAPPENS WHEN THE TRANSISTORS ARE UBIQUITOUS, AND THAT WE HAVE CHIPS WHEREVER WE WANT THEM -- IF WE WANT THEM?

WELL, WE START TO BE ABLE TO IMAGINE A WORLD WHICH IS INTELLIGENT -- SO, INTELLIGENT INFRASTRUCTURE, INTELLIGENT SPACES, INTELLIGENT PRODUCTS.

SO, PRODUCTS -- OBJECTS -- THAT WEREN'T ORIGINALLY SMART CAN NOW BE MADE SMART FOR VERY, VERY LOW COST, VERY, VERY LOW POWER.

WE CAN START TO IMAGINE INTELLIGENCE AND SMARTS ANYWHERE WE WANT THEM.

SO, ONE EXAMPLE YOU CAN THINK ABOUT WOULD BE PRECISION AGRICULTURE -- BEING ABLE TO TILL TINY COMPUTE ELEMENTS INTO THE SOIL TO MAKE THE FIELD, ESSENTIALLY, SMART.

SO THAT THE FIELD CAN TELL THE FARMER, 'HEY, OVER HERE, I NEED SOME WATER,' 'OVER HERE, I NEED SOME NUTRIENTS,' 'OVER HERE, I'M JUST FINE, YOU CAN SAVE THAT WATER AND USE IT SOMEWHERE ELSE.'

SO, YOU CAN START TO THINK ABOUT ALL KINDS OF REALLY INTERESTING APPLICATIONS THAT WILL MAKE THE WORLD FEEL MORE RESPONSIVE TO HUMAN NEEDS, AND ALSO, I THINK, BE ABLE TO USE THE PRECIOUS RESOURCES THAT WE HAVE ON THE PLANET MUCH MORE EFFICIENTLY.

SO, IF WE'RE LIVING IN A WORLD WHERE EVEN THE DIRT OF THE FARMER IS SMART, AND I'VE GOT SENSORS IN MY GLASSES AND SENSORS ALL AROUND ME -- THAT'S A TON OF INFORMATION THAT'S BEING GENERATED, RIGHT?

SOMEONE, SOMETHING, HAS TO MAKE SENSE OF THALL THAT INFORMATION.

BECAUSE OTHERWISE IT'S JUST DATA, AND IT DOESN'T MATTER.

SO, WHAT DOES THAT DO TO OUR LIVES?

THE GREAT THING ABOUT MOORE'S LAW IS IT DOES A COUPLE OF THINGS -- FOR A DESIGNER, EVERY GENERATION IT GIVES THEM A CHOICE -- DO I MAKE THE SAME CHIP I MADE LAST YEAR, BUT I MAKE IT HALF THE SIZE AND HALF THE COST?

OR, DO I DOUBLE THE NUMBER OF TRANSISTORS AND ALLOW IT TO DO MORE?

SO, AT THE SAME TIME WE HAVE SOME CHIPS THAT WILL BE SMALLER AND SMALLER AND ALLOW US TO GATHER ALL THIS DATA, WE'RE ALSO GETTING CHIPS THAT ARE MORE AND MORE CAPABLE, THAT WILL ENABLE US TO ANALYZE ALL THIS DATA AND MAKE SENSE OF IT.

AND WHEN YOU ARE ABLE TO DO THAT AND ANALYZE THAT DATA, THE END GOAL HERE IS TO USE IT TO MAKE HUMAN LIFE MORE COMFORTABLE, TO MAKE US MORE CONNECTED, AND TO HELP SOLVE SOME OF THE BIG PROBLEMS THAT WE HAVE, BY USING THOSE INSIGHTS TO HELP US MAKE SMARTER DECISIONS.

SO, FOR EXAMPLE, YOU MIGHT HAVE -- I'M MAKING IT UP AS I GO ALONG HERE -- TRAFFIC DATA AND WEATHER DATA.

MAYBE YOU WOULD ROUTE TRAFFIC DIFFERENTLY IN A CITY BASED ON WHETHER IT'S SUNNY OR RAINING, BECAUSE THERE ARE CERTAIN WET SPOTS, I SUPPOSE, WHERE THERE ARE MORE ACCIDENTS, AND IT'S MORE SKIDDY IN CERTAIN INTERSECTIONS.

AND USING THAT INFORMATION, SEEING THOSE INSIGHTS, AND LOOKING AT TRAFFIC AND ACCIDENT DATA AND WEATHER DATA, ALLOWS YOU TO SEE THOSE KINDS OF PATTERNS AND TO IMPROVE THE WAY THAT WE LIVE OUR LIVES AS A RESULT OF THAT.

SO, LOOKING AT MULTIPLE DATA SETS AND PUTTING THEM TOGETHER TO WHERE WE'LL PROBABLY FIND THE MOST INSIGHTS IN THE FUTURE.

WHEN YOU LOOK OUT 20, 50 YEARS, I MEAN, AM I EVEN PHYSICALLY DRIVING A VEHICLE ANYMORE?

I MEAN, WHAT -- WHAT DO YOU SEE OUT THERE?

THERE'S ANOTHER 2.5 BILLION PEOPLE GOING TO BE LIVING IN CITIES AROUND THE WORLD BY 2050.

WE'RE GOING TO HAVE TO FIGURE OUT HOW TO MOVE THOSE PEOPLE AROUND EFFICIENTLY, HOW TO BRING GOODS INTO THE CITIES AND TAKE WASTE OUT.

REALLY, ONE OF THE ONLY WAYS WE'RE GOING TO DO THAT IS USING SMART TECHNOLOGY TO ALLOW SELF-DRIVING CARS, TO HELP AT LEAST SOLVE THE LAST-MILE PROBLEM.

TODAY, PEOPLE DON'T TAKE PUBLIC TRANSPORT BECAUSE THE BUS DOESN'T STOP OUTSIDE THEIR HOUSE.

SO, IF YOU COULD HAVE SELF-DRIVING CARS THAT WILL TAKE PEOPLE TO A TRANSPORTATION HUB, CONNECT THEM TO PUBLIC TRANSPORTATION, THEN WE COULD MAYBE SOLVE SOME OF THE TRANSPORTATION PROBLEMS THERE.

SO, THAT'D BE ONE EXAMPLE.

BUT, REALLY, JUST MAKING THE WORLD A SMARTER, MORE CONNECTED PLACE WILL ENABLE US TO BE MORE EFFICIENT WITH THE RESOURCES THAT WE HAVE ON THE PLANET.

AND WE'RE GOING TO HAVE TO THINK VERY CAREFULLY ABOUT WATER USE, POWER USE, FOOD, DISTRIBUTION OF ALL THOSE RESOURCES, AND TECHNOLOGY WILL HELP US SOLVE A LOT OF THOSE PROBLEMS.

ALL RIGHT, STEVE BROWN, SENIOR INDUSTRY ADVISOR AT INTEL, THANKS SO MUCH FOR JOINING US.

MY PLEASE, NICE TALKING TO YOU, HARI.

♪♪

MY NAME IS DR. CONOR MacCORMACK, I AM THE CEO AND COFOUNDER OF MCOR TECHNOLOGIES.

QUITE SIMPLY, WE TAKE YOUR DIGITAL IDEAS AND TURN THEM INTO PHYSICAL REALITY, BUT WE DO IT IN A VERY LOW-COST WAY.

AND HOW WE DO THAT IS THAT WE USE SIMPLE SHEETS OF A4, OR LETTER, PAPER.

SO, THE SAME PAPER THAT YOU HAVE IN A PRINTER, PHOTOCOPIER IN YOUR OFFICE, IN YOUR CLASSROOM, IN YOUR SCHOOL, YOU TAKE THAT PAPER, YOUR FEED IT INTO 3D PRINTER, AND YOU PRODUCE TOUGH AND DURABLE AND ECO-FRIENDLY 3D-PRINTED OBJECT.

PAPER IS VERY DURABLE, IT'S VERY UBIQUITOUS MATERIAL, SO, ANYBODY CAN REALLY GRAB THEIR HANDS ON IT.

WE ALWAYS FELT THAT WE WANTED OUR MACHINES TO BE SUSTAINABLE AND ECO-FRIENDLY.

SO, YOU CAN TAKE OUR PRINTED OUTPUT AND THROW THE WHOLE THING INTO THE PAPER RECYCLE BIN.

SO, THE PRINTED PART IS COMPLETELY RECYCLABLE.

PEOPLE DON'T BELIEVE IT WHEN THEY SEE THE PARTS -- THE USUAL REACTION AT THE TRADE SHOWS ARE, 'OKAY, THAT'S MADE OUT OF PAPER, BUT WHAT'S THIS PIECE MADE OUT OF?'

AND I SAY, 'THAT'S MADE OUT OF PAPER, ALSO.'

AND THEY JUST CAN'T REALIZE THAT EVERY PART IS MADE OUT OF PAPER.

YOU KNOW, I REALLY SEE THIS AS AN EDUCATIONAL REVOLUTION.

I REALLY SEE IN THE SCHOOLS AND UNIVERSITIES THAT PEOPLE ARE GOING TO EMBRACE 3D PRINTING.

AND THERE WAS NOTHING THERE BEFORE, SO IT IS A REAL REVOLUTION.

AND THAT'S REALLY WHAT DRIVES US AND WHAT GETS US EXCITED.

A TEAM OF BRITISH ENGINEERS IS BUILDING A SUPERSONIC CAR THAT THEY HOPE WILL SET A LAND SPEED RECORD OF 1,000 MILES AN HOUR AND INSPIRE THE NEXT GENERATION OF ENGINEERS.

OUR PARTNER, 'FINANCIAL TIMES,' HAS A REPORT ON THE CAR'S PROGRESS.

♪♪

ENGINEERING PROJECTS DON'T COME MUCH MORE CHALLENGING THAN THIS.

A TEAM OF U.K. ENGINEERS ARE AIMING TO SMASH THE LAND SPEED RECORD BY BUILDING A SUPERSONIC CAR THAT WILL TRAVEL AT 1,000 MILES PER HOUR.

THE BLOODHOUND SUPERSONIC CAR IS BEING BUILT BY THE SAME TEAM THAT SET THE CURRENT LAND SPEED RECORD OF 763 MILES PER HOUR, ALMOST 20 YEARS AGO NOW.

EX-RAF PILOT ANDY GREEN WILL BE BEHIND THE DRIVING WHEEL AGAIN AS HE ATTEMPTS TO SECURE A NEW RECORD IN SOUTH AFRICA NEXT YEAR.

THE BLOODHOUND SUPERSONIC CARE IS THE MOST EXTRAORDINARY STRAIGHT-LINE RACING CAR IN HISTORY.

IT'S A CAR THAT WILL DO 1,000 MILES AN HOUR.

IT IS A BLEND OF PART JET -- SUPERSONIC JET FIGHTER, IT IS PART FORMULA 1 RACING CAR TECHNOLOGY, AND IT IS PART NEXT-GENERATION SPACE ROCKET.

THE CAR IS BEING BUILT HERE IN A HANGAR ON THE OUTSKIRTS OF BRISTOL.

IT WILL CONTAIN OVER 3,500 COMPONENTS SOURCED FROM THE BEST ENGINEERING COMPANIES AROUND THE WORLD.

THIS INCLUDES A ONE-TON ROLLS ROYCE JET ENGINE FROM A EUROFIGHTER TYPHOON, AND A CLUSTER OF NORWEGIAN NAMMO HYBRID ROCKETS DEVELOPED TO POWER THE NEXT GENERATION OF SPACE LAUNCHERS.

DOES THE PROJECT SHOW YOU HOW GOOD BRITISH ENGINEERING IS?

ABSOLUTELY.

SO, SOME OF OUR KEY TECHNICAL PARTNERS, LIKES OF ROLLS ROYCE, SOME OF THE MOST DIFFICULT PARTS OF THE CAR TO SOLVE HAVE BEEN SOLVED HERE IN THE U.K.

ABOUT 90% OF OUR SUPPLY CHAIN IS U.K.-BASED.

BUT IT'S A REALITY OF THE TECHNOLOGY AND HOW IT SPREAD OVER THE GLOBE THAT ABOUT 10% OF OUR PARTNERS ARE INTERNATIONAL.

SO, WE HAVE PARTNERS IN EUROPE, IN THE MIDDLE EAST, IN ASIA, IN JAPAN, IN NORTH AMERICA, AND WE'VE NEEDED ALL OF THESE TECHNOLOGIES TOGETHER TO SOLVE THIS PROBLEM.

THE $41 MILLION PROJECT FUNDED BY ABOUT 300 COMPANIES IS NOT JUST ABOUT SETTING NEW RECORDS, BUT IT ALSO HOPES TO INSPIRE THE NEXT GENERATION OF SCIENTISTS AND ENGINEERS BY SHOWING THEM EXACTLY HOW EXCITING THE FIELD CAN BE.

FAIRFIELD HIGH SCHOOL IN BRISTOL IS ONE OF 5,700 U.K. SCHOOLS THAT ARE INVOLVED IN THE BLOODHOUND PROJECT.

I THINK IT'S REALLY INTERESTING BECAUSE IT IS QUITE INSPIRATIONAL -- A LOT OF US AT SCHOOL WERE TALKING ABOUT IT, SORT OF THING.

UM, I LIKE THE IDEA OF BREAKING THE LAND SPEED RECORD, AND BRINGING SCHOOLS INTO IT, AS WELL, BECAUSE, OBVIOUSLY, THEY NEED MORE ENGINEERS, SO I THINK IT'S A GOOD IDEA.

TODAY WE WERE JUST BUILDING SOME K'NEX CARS, BASICALLY, TO JUST TEST OUR ROCKET PRESSURE KIND OF IDEAS, AND JUST MAKING A SUPPORT THAT WORKS -- JUST BASIC CHASSIS AND THINGS LIKE THAT.

BUT, YEAH, JUST MAKING A CAR, BASICALLY.

I WOULD VERY MUCH CONSIDER BECOMING AN ENGINEER, EVEN IF IT -- YOU KNOW, EVERYONE THINKS, 'OH, ENGINEERING IS SO PRACTICAL, IT'S SO HANDS-ON' -- IT CAN BE HANDS-ON IF YOU WANT TO GO IN THAT DIRECTION, OR WHATEVER, BUT YOU CAN ALSO GO IN THIS OTHER, CRAZY DIRECTION OF MAKING WACKY, INNOVATIVE IDEAS THAT'S JUST RIDICULOUS, AND YOU CAN GO THAT LOT INSTEAD.

WHETHER THE PROJECT WILL SUCCEED IN ITS AIM TO ADDRESS THE CRIPPLING SCHOOL SHORTAGE IMPACTING BRITAIN'S ENGINEERING SECTOR WILL REMAIN TO BE SEEN.

BUT FOR NOW, THE FOCUS WILL BE ON FINISHING THE CAR, READY FOR LOW-SPEED TESTING IN NEWQUAY THIS SUMMER.

IF ALL GOES TO PLAN, TEAM BLOODHOUND WILL LOOK TO REACH 800 MILES PER HOUR IN SOUTH AFRICA THIS OCTOBER BEFORE ATTEMPTING THE 1,000 MILES PER HOUR SPEED RECORD NEXT YEAR.

THE MOST DIFFICULT QUESTION IN THE WORLD TO ANSWER IS, WHAT DOES IT FEEL LIKE?

I'M A JET FIGHTER PILOT, I'M USED TO JET-POWERED VEHICLES, SUPERSONIC TRAVEL, ET CETERA, SO, IT'S A BIT LIKE MY DAY JOB.

BUT, AGAIN, IF YOU DON'T FLY SUPERSONIC JET FIGHTERS, THAT'S NOT GOING TO HELP YOU.

UM, IT IS THE MOST EXTRAORDINARY EXPERIENCE, IT'S VERY INTENSE, IT'S PHYSICALLY UNCOMFORTABLE, IT'S A SMALL COCKPIT, IT'S VERY HOT, INCREDIBLY NOISY, ACCELERATION OF 2G, DECELERATION OF 3G -- THAT'S 60 MILES AN HOUR PER SECOND THE SPEED IS COMING OFF.

ALL OF THAT AS BACKGROUND WHICH I HAVE TO SHUT OUT WHILE I'M FIGHTING TO CONTROL AN EIGHT-TON VEHICLE DEVELOPING THE EQUIVALENT OF 135,000 THRUST HORSEPOWER, WHICH WILL BE ON THE LIMITS OF STABILITY, AT 300 OR 400 MILES AN HOUR -- SO I'LL BE FIGHTING THE STEERING THROUGH THE SOLID METAL WHEELS ON THE LOOSE, SLIPPERY DRIED LAKE BED SURFACE IN SOUTH AFRICA, WHILE THE ROCKET IS FIRING AND ACCELERATING US AT THAT INCREDIBLE SPEED -- ALL OF THAT AS A BACKGROUND, IT'S GOING TO BE ENORMOUSLY CHALLENGING, BUT ALSO THE MOST ENORMOUS PRIVILEGE AND OPPORTUNITY TO BE ABLE TO DEVELOP THAT CAR AS PART OF THE MOST EXTRAORDINARY LAND SPEED RECORD TEAM OF ALL TIME.

IT'S GOING TO BE A TREMENDOUS EXPERIENCE -- WE CAN'T WAIT TO GET STARTED.

ONE THING FOR SURE, THE BLOODHOUND PROJECT HAS ALREADY GOT MORE PEOPLE, AND IN PARTICULAR SCHOOL CHILDREN, TALKING ABOUT BRITISH ENGINEERING AND JUST HOW EXCITING IT CAN BE.

♪♪

AND THAT WRAPS IT UP FOR THIS TIME.

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