SciTech Now Episode 21

Episode twenty-one of SciTech Now brings you the latest breakthroughs in science, technology and innovation. We find out how farming is becoming more sustainable and how museums are getting modernized.

TRANSCRIPT

COMING UP.. TURNING WASTE INTO SUSTAINABLE ENERGY

WE TAKE IN ORGANIC WASTE, AND WE RUN IT THROUGH A PROCESS OF ANAEROBIC DIGESTION TO CREAT METHANE GAS.

IS THERE LIFE BEYOND EARTH?

IT SEEMS REASONABLE TO ME THAT IN THE NEXT COUPLE OF DECADES, WE MIGHT TRIP ACROSS SIGNAL THAT WOULD PROVE THERE' SOMEBODY OUT THERE

THE DINOSAUR WHISPERER.

WHAT IS MORE UNIVERSALL REVERED THAN DINOSAURS, WHETHE YOU'RE 4 OR 400 YEARS OLD?

BRINGING MUSEUMS INTO THE DIGITAL AGE.

IT'S HOW YOU USE TECHNOLOGY YOU NEED TO USE IT WISELY, AND YOU NEED TO USE IT SO THAT I ENGAGES PEOPLE FURTHER AND MAKES DEEPER CONNECTIONS WIT INFLECTION

IT'S ALL AHEAD.

FUNDING FOR THIS PROGRAM IS MADE POSSIBLE BY CONTRIBUTIONS TO THIS STATION.

HELLO. I'M HARI SREENIVASAN WELCOME TO 'SciTech NOW,' OU WEEKLY PROGRAM BRINGING YOU TH LATEST BREAKTHROUGHS IN SCIENCE, TECHNOLOGY, AND INNOVATION LET'S GET STARTED.

FROM COAST TO COAST, BIOLOGICA THREATS TO OUR WATER SUPPLY AR A MAJOR CONCERN.

ONE OF THE BIGGEST THREATS I FERTILIZER RUNOFF FROM FARMS IN THIS NEXT STORY, A LOOK A HOW AN ENERGY COMPANY BASED IN CLEVELAND, OHIO, HAS FOUND A WAY TO TURN TOXIC RUNOFF INT SUSTAINABLE ENERGY

NOBODY LIKES TO POINT FINGERS AT AMERICAN FARMERS.

AGRICULTURE'S HAD A REAL WIDE BERTH IN AMERICA FOR A LOT O YEARS, BUT THINGS HAVE CHANGED

NOR HAS IT EVER BEEN POPULA TO SINGLE OUT EXCESSIV FERTILIZER USE AS THE MAIN CAUSE FOR LAKE ERIE'S ALGAL WOES BUT TODAY'S AGRICULTURAL PRACTICES LEAVE LITTLE DOUBT AND FEW CHOICES FOR THE FARMER

THE STRENGTH OF FERTILIZERS THE APPLICATION RATES, THE NEE TO TURN CROPS OVER FASTER OR MORE CROPS IN A YEAR ALL REQUIRE REAL AGGRESSIVE POSITIONS FO FARMERS.

THIS IS quasar energy's FOUNDER AND PRESIDENT, MEL KURTZ.

AND THE RESULT SOMETIMES IS A COMPROMISE IN THE ENVIRONMENT.

MEL COMES FROM A LONG LINE OF KURTZES WHO KNOW A THING OR TW ABOUT KEEPING SOIL FERTILE

FOR YEARS, THE FAMILY OPERATED THE AKRON COMPOST FACILITY, AND THE RESPONSIBILITY WAS TAKE ALL OF THEIR SEWAGE SLUDGE, SOLIDS AND CONVERT THE INTO COMPOST

SO HE UNDERSTANDS ALL TOO WELL THE NEXUS BETWEEN FOO PRODUCTION AND LAKE HEALTH

PEOPLE CALL IT 'NUTRIEN MANAGEMENT.'

MOST OF US CALL IT 'NUTRIENT MISMANAGEMENT.

PHOSPHOROUS AND NITROGEN ARE WHAT FEED THE ALGAE IN THESE LAKES, SO YOU ADD SUN TO THE PLANT LIFE THAT'S ALREADY IN THE LAKES OR STREAMS WIT NUTRIENT-RICH PHOSPHOROUS AN NITROGEN -- VOILĂ  WE HAVE LAKES YOU CAN'T USE.

WE HAVE LAKES WITH TOXIC ALGAE THAT KILL ANIMALS, FISH, AND ARE HARMFUL TO HUMANS.

BUT FOR HIM, FERTILIZER STORM WATER MANAGEMENT ARE SURFACE PROBLEMS AT THE ROOT OF IT ALL IS THE LACK OF ALTERNATIVES FOR THOSE ACTUALLY GETTING THEIR HANDS DIRTY.

IF YOU TELL A FARMER YO CAN'T USE PHOSPHOROUS BECAUS THERE'S GONNA BE RUNOFF AND YO HAVE NO PROPOSED ALTERNATIVE WHAT'S HE DO OKAY. SO, HE STOPS GROWING HIS CROPS, AND WE STOP EATING.

THAT DOESN'T WORK SO WELL.

BEHIND MEL IS HIS ALTERNATIVE, A SOLUTION NOT ONLY FOR FARMERS AND FOR CLEANING U LAKE ERIE BUT AN ANSWER FO SUSTAINABLE ENERGY AND CONTROLLING GREENHOUSE-GAS EMISSIONS.

IT'S CALLED AN ANAEROBIC BIODIGESTER.

IT'S LIKE A COW'S STOMACH

THIS IS quasar'S PLAN OPERATOR, JAMES ROBINSON JAMES ALONE RUNS THE BIO-ENERG PLANT HERE IS EAST CLEVELAND

WE TAKE IN ORGANIC WASTE, AND WE RUN IT THROUGH A PROCESS OF ANAEROBIC DIGESTION TO CREAT METHANE GAS, AND THE METHANE GAS IS THEN USED TO CREATE ELECTRICITY AND ALSO POWER VEHICLES

UP TO 250 HOMES GET THEIR ELECTRICITY FROM THE METHANE CREATED BY BACTERIA AS I DEVOURS ALL THE WASTE THAT WE' NORMALLY SHOVE DOWN A TRAS COMPACTOR, FLUSH AWAY, OR DUMP IN A LANDFILL.

IT COULD BE BYPRODUCTS FROM FOOD MANUFACTURING, IT COULD B MANURE FROM FARMS, IT COULD BE FAT SOILS AND GREASE, SEWAGE SLUDGE, MUNICIPAL WASTE STREAMS, COULD BE FROM BASEBALL PARKS FOOTBALL STADIUMS.

IN FACT, THIS TANKER IS OFFLOADING GREASE WASTE FROM A COUPLE OF WELL-KNOWN BIG-BOX STORES BUT ELECTRICITY AND CNG IS ONL PART OF THE STORY.

WHAT THE BACTERIA CAN'T CONVER INTO METHANE GAS GETS PROCESSE INTO FERTILIZER -- FERTILIZE WITHOUT PHOSPHOROUS, A KEY INGREDIENT OF HARMFUL ALGA BLOOMS

WE'VE BEEN WORKING ON, FO OVER A YEAR, TO SEPARATE THE PHOSPHOROUS FROM THE LIQUI STREAM THAT ALLOWS US TO TAKE THE PHOSPHOROUS WHERE WE NEED IT AND STOP PUTTING IT ON WHERE W DON'T NEED IT.

ALONG WITH CONSERVATION AND RESTORATION PROGRAMS, FARMER NOW HAVE ANOTHER TOOL TO COMBA ALGAE-FEEDING RUNOFF

THE COW EATS THE GRAIN, THE MANURE COMES WITH A DIGESTER THE FOOD CAME FROM THE COW, AN NOW WE'RE GOING BACK T DIGESTING IT, AND THE NUTRIENT THAT WENT THROUGH THE CYCL ALREADY IS GONNA RETURN TO THA CYCLE AGAIN.

FROM FERTILIZER TO FOOD T WASTE, BACK TO FERTILIZER AGAIN, ALL IN ONE PERFECTLY SUSTAINABLE LOOP -- A POSSIBLE SOLUTION FO AMERICA'S GROWING NEED FOR MOR ENERGY, FRESH WATER, AND FOOD.

THE NEXT TIME YOU GO TO THE GROCERY STORE AND YOU GET THOS BIG BEAUTIFUL VEGETABLES O FRUITS OR SOMETHING LIKE THAT, IT MAY BE A PRODUCT OF quasar bioenergy

IS THERE LIFE BEYOND EARTH?

HUMANS HAVE PROBABLY BEEN ASKING THAT QUESTION FOR AS LONG AS W HAVE BEEN ABLE TO LOOK UP AT THE STARS.

DO RECENT ADVANCES IN TECHNOLOGY OFFER SOME ANSWERS I'M HERE WITH SETI INSTITUTE'S DR. SETH SHOSTAK, WHO BELIEVES WE HAVE FINALLY ARRIVED AT A POINT WHERE THE DISCOVERY OF EXTRATERRESTRIAL LIFE IS NOT ONLY POSSIBLE BUT ALSO LIKEL WITHIN A MATTER OF DECADES DR. SHOSTAK, IT'S A BI UNIVERSE HOW CAN YOU BE SO CONFIDENT THAT WE'LL BUMP IN TO PROOF OF LIFE WITHIN A FEW DECADES

WELL, THAT'S MOSTLY A ARGUMENT, HARI, BASED ON THE MARCH OF TECHNOLOGY, IF YO WILL I'M SPEAKING TO YOU HERE FRO THE SILICON VALLEY, AND, A YOU KNOW, THIS IS A HUB OF INNOVATION AND A LOT OF THAT INNOVATION THE DIGITAL ELECTRONICS, IS USED TO SEARCH FOR AT LEAST THE INTELLIGENT VARIETY OF LIFE, AND YOU KNOW, GIVEN THE SPEED AT WHICH THAT'S MOVING FORWARD, I SEEMS REASONABLE TO ME THAT, I THE NEXT COUPLE OF DECADES, WE MIGHT TRIP ACROSS A SIGNAL THA WOULD PROVE THERE IS SOMEBOD OUT THERE.

WHAT IS THE SETI INSTITUTE, FOR OUR AUDIENCE MEMBERS WHO MIGHT NOT KNOW

WELL, SETI -- YOU KNOW, IT' ALMOST MY NAME, BUT THAT'S COINCIDENCE.

IT'S THE SEARCH FO EXTRATERRESTRIAL INTELLIGENCE, AND SO THAT'S, IN A WAY, OUR MOST WELL-KNOWN PROJECT HERE WHERE WE USE BIG ANTENNAS, JUS THE WAY JODIE FOSTER DID IN TH MOVIE 'CONTACT,' TO TRY AN EAVESDROP ON SIGNALS BROADCAST BY ALIENS.

BUT, IN FACT, MOST OF TH SCIENTISTS DOWN THE HALL HER ARE ACTUALLY LOOKING FOR LIF THAT MIGHT BE NEARBY AND NOT S INTELLIGENT, LIKE BACTERIA UNDER THE SURFACE OF MARS.

OKAY. SO, WE HAVEN'T YE DISCOVERED ANY SIGNAL THAT GAV US ANY INDICATION THAT W WEREN'T ALONE, RIGHT

NO, WE HAVEN'T ELEMENTALLY, BUT WE -- IN FACT, I'VE GOT TO TELL YOU THE BOTTOM LINE HER IS, SO FAR, WE HAVEN'T FOUND ANY LIFE BEYOND EARTH, AND, YO KNOW, WHETHER IT'S INTELLIGENT OR OTHERWISE, WE HAVEN'T FOUND POND SCUM BEYOND EARTH BUT I REALLY THINK THAT, YOU KNOW, FINALLY, THAT SITUATION IS LIKELY TO CHANGE WITHIN TH LIFETIME OF THE PEOPLE WATCHIN THIS CAST.

SO, IS THAT BECAUSE JUST TH EQUIPMENT IS BETTER NOW THAN I WAS 20, 50 YEARS AGO

IT'S MOSTLY THAT.

I MEAN, THINK ABOUT FINDIN BACTERIA UNDER THE SURFACE O MARS -- WE JUST MENTIONE THAT -- OR UNDER THE ICY SKIN OF SOME OF JUPITER'S MOONS OR I THE LAKES OF TITAN, A MOON O SATURN WE COULDN'T DO ANYTHING ABOU THAT 30 YEARS AGO, BUT NOW W CAN SEND SPACECRAFT THERE AN ACTUALLY LOOK.

SO, WHEN IT COMES TO FINDING LIFE IN OUR SOLAR SYSTEM, WELL CLEARLY, WE CAN DO A LOT MOR THAN WE COULD HAVE DONE THEN BUT IN TERMS OF EAVESDROPPING ON SIGNALS THAT WOULD TELL US ABOUT INTELLIGENT ALIENS, THAT TECHNOLOGY HAS ALSO CHANGED.

IN FACT, IT MORE OR LESS DOUBLES IN SPEED EVERY COUPLE OF YEARS

AND PLUS WE HAVE TELESCOPES THAT HAVE WAY BETTER TOOLS O THEM THAT ARE UP IN SPAC COMPARED TO THE ONES THAT WERE DOWN ON EARTH, LOOKING OUT RIGHT?

WELL, WE DO HAVE THOSE, AND THOSE ARE ABLE TO SEE THINGS THAT YOU CAN'T SEE FROM TH EARTH SIMPLY BECAUSE OF TH EARTH'S ATMOSPHERE FOR EXAMPLE, YOU MIGHT USE A REALLY BIG TELESCOPE IN SPACE TO JUST LOOK AT A LITTLE BIT OF THE LIGHT BOUNCING OFF THE ATMOSPHERE -- SOMEBODY ELSE' PLANET AROUND ANOTHER STAR AND IF YOU FOUND OXYGEN IN THA ATMOSPHERE, YOU'D SAY, 'YOU KNOW, BOB, NOT SURE WHAT IT IS, BUT THEY MUST HAVE PHOTOSYNTHESIS THERE,' SO THAT'S A WAY TO FIND LIFE, TOO.

YOU KNOW, THERE ARE ALWAY GONNA BE CRITICS AND CYNICS WH SAY, 'WAIT A MINUTE.

WHY ARE WE EVEN DOING THIS WHAT ARE THE ODDS?

THEY SEEM ASTRONOMICALLY TINY OR INFINITESIMAL.

WHY SHOULD WE BE SPENDING ENERGY LOOKING OUT AND FIGURING OUT WHETHER WE'RE ALONE OR NOT?'

WELL, YOU COULD HAVE SAID THE SAME THING ABOUT FUNDING CHRIS COLUMBUS, RIGHT?

I MEAN, YOU KNOW, 'LOOK, CHRIS WE GOT OTHER PROBLEMS HERE WE COULD SOCIAL PROBLEMS WE GOT ECONOMIC PROBLEMS WE GOT PEOPLE IN THE STREETS WHO DON'T HAVE ENOUGH TO EAT.'

YOU COULD ALWAYS MAKE THAT ARGUMENT BUT THE FACTS ARE THAT EXPLORATION -- AND THAT'S WHAT THIS IS, REALLY -- EXPLORATION ALWAYS PAYS OFF, AND USUALLY I WAYS YOU DIDN'T FIGURE I MEAN, THE AGE OF EXPLORATION OPENED UP OPPORTUNITIES FO EUROPE THAT HAD NEVER EXISTE BEFORE THEY CHANGED THE WORLD, IN FACT.

AND IT IS WAS A RELATIVELY SMALL INVESTMENT AT THE TIME THE SAME IS TRUE HERE.

ALL THE EFFORTS TO FIND LIFE I SPACE, YOU KNOW, THAT'S -- I DON'T KNOW -- CAT FOOD FOR A WEEK IN TERMS OF THE ECONOMI IMPACT

BUT DO YOU THINK THAT WE AR PARALLEL TO COLUMBUS IN TH SENSE THAT WHAT HE THOUGH HE KNEW ABOUT THE REST OF THE PLANET IS THAT ABOUT WHERE WE ARE I TERMS OF WHAT WE KNOW ABOUT TH REST OF OUR GALAXY, OR, BIGGER THE UNIVERSE

WELL, IT'S HARD TO SAY, BUT YOU KNOW, CHRIS COLUMBUS I OFTEN ACCUSED OF THINKING THAT THE WORLD WAS VERY SMALL, YO KNOW, AND SO FORTH -- THAT H WAS GONNA LAND IN JAPAN AND AL THAT STUFF HE THOUGHT HE DID LAND IN JAPAN.

BUT HE REALLY WAS ACTUALLY FAIRLY SAVVY HE WAS JUST TRYING TO GET TH MONEY, AND HE MAY HAVE SIMPL LIED TO THE FUNDERS ABOUT HO BIG THE EARTH WAS.

IN SOME SENSE, WE ARE IN A PARALLEL SITUATION, BECAUS COLUMBUS HAS NO IDEA ABOUT THESE CONTINENTS THAT WERE BLOCKIN HIS WAY TO THE FAR EAST -- THAT THEY HAD PEOPLE, THEY HAD CIVILIZATIONS, AND SO FORTH.

WE KNOW NOTHING ABOUT LIFE I SPACE, BUT WE WHAT DO KNOW I THAT THERE ARE A LOT OF WORLDS IN OUR GALAXY -- MAYBE A TRILLION WORLDS OUT THERE -- AND IF ONE IN A MILLION OF THE IS SUITABLE FOR LIFE, WELL THAT'S STILL -- WHAT IS THAT THAT'S STILL A MILLION OTHER PLANETS IN OUR OWN GALAXY -- JUST OUR GALAXY -- THAT MIGHT HAVE LIFE NOW, YOU CAN SAY, 'HEY, YO KNOW, NONE OF THEM COUNT WE'RE THE ONLY KIDS ON THE BLOCK.

THAT'S A LITTLE SELF-CENTERE

RIGHT. RIGHT. OKAY.

SO, BEST-CASE SCENARIO - YOU PICK UP A SIGNAL WHAT HAPPENS THEN?

WHAT DOES SETI DO?

WELL, YOU GET EXCITED ACTUALLY WE ALWAYS HAVE A BOTTLE OF CHAMPAGNE AT THE OBSERVATORY YOU KNOW, SO, PRESUMABLY, YOU'LL OPEN THAT UP, ALTHOUGH EVERY TIME I GO TO THE OBSERVATORY IT'S A NEW BOTTLE OF CHAMPAGNE SO I DON'T KNOW.

MAYBE SOMEBODY THINKS THEY'V FOUND IT ALREADY BUT WHAT YOU REALLY DO IS YO WOULD SPEND THE NEXT THREE O FIVE DAYS JUST CHECKING OUT TH SIGNAL TO MAKE SURE, YOU KNOW, IT'S REALLY A SIGNAL AND IT' NOT A STANFORD UNIVERSITY PRAN OR SOMETHING LIKE THAT SO, THAT'S WHAT YOU WOULD DO BUT ALL THAT TIME -- AND WE KNOW THIS BECAUSE OF FALSE ALARMS THAT WE'VE OCCASIONALLY HAD -- ALL THAT TIME, THE MEDIA WILL BE CALLING UP, AND THEY'LL SAY, 'HEY, YOU GUYS PICKED UP A SIGNAL WHAT ABOUT IT?

SO, IT'LL BE A VERY MESSY STORY.

IT WILL BREAK LONG BEFORE WE'R EVEN SURE THAT WE FOUN SOMETHIN

ALL RIGHT DR. SETH SHOSTAK FROM SETI THANKS SO MUCH

MY PLEASURE

MY NAME IS ALEX MEIS, AND I'M A CO-FOUNDER AND CHIEF PRODUCT OFFICER OF KINVOLVED

MY NAME IS MIRIAM ALTMAN.

I'M ALSO CO-FOUNDER AND CHIE BUSINESS OFFICER OF KINVOLVED.

KINVOLVED IS AN EDUCATION-TECHNOLOGY COMPANY WE'VE BUILT A MOBILE APPLICATION THAT K-THROUGH-12 SCHOOLS ACROSS OUR COUNTRY USE TO MOR EFFICIENTLY TRACK STUDEN ATTENDANCE AND THEN ALSO COMMUNICATE THAT INFORMATION T PARENTS IN REAL TIME WITH TEXT MESSAGE, E-MAIL, OR PHONE CALL IN MULTIPLE LANGUAGES.

I TAUGHT IN THE PUBLIC-SCHOOL SYSTEM HERE IN NEW YORK AND SA FROM DAY ONE IN THE CLASSROO THAT ATTENDANCE WAS A HUGE PROBLEM, AND, OBVIOUSLY, IF KIDS DON'T SHOW UP TO SCHOOL, THE HAVE NO CHANCE OF BEING ABLE T PROGRESS ACADEMICALLY AND TO ACHIEVE.

LAST YEAR, WE WERE IN ABOUT FIVE SCHOOLS, AND THIS YEA WE'RE IN OVER 105 SCHOOLS AN SITES.

WE'VE BEEN ABLE TO TRACK AND SHOW A DECLINE IN LATENESS O KIDS PARENTS NOW ARE GETTIN INFORMATION, SADLY ENOUGH, FOR THE FIRST TIME FROM THE SCHOOL VIA OUR PROGRAM.

WE'RE SERVING UNDERSERVE COMMUNITIES THAT THESE RESOURCES ARE FREQUENTLY LACKING

PARENTS DON'T HAVE TO PAY THEY CAN USE EVEN JUST A SIMPL CELLPHONE, NOT EVEN SMARTPHONE, TO RECEIVE THE TEX MESSAGES, WHICH IS REALL IMPORTANT FOR THE COMMUNITIE THAT WE SERVE.

WE'RE BUILDING IN THE CAPABILITY TO HAVE PREDICTIVE ANALYTICS S YOU CAN SEE, YOU KNOW, BASED O TRENDS AND HISTORICA INFORMATION ABOUT KIDS, LIKE I KIDS ARE MISSING SCHOOL BECAUS OF HEALTHCARE ISSUES, WE CAN SAY, 'WE SEE THIS PATTERN,' AN WE CAN ACTUALLY SEND A MESSAGE HOME PROACTIVELY SAYING, 'THIS IS AN INTERVENTION YOU CAN UNDERTAKE TO PREVENT THE KID FROM MISSING SCHOOL DUE TO ASTHMA OR OTHER ISSUES.'

THE DINOSAUR WHISPERER.

HOW DO WE GET PEOPLE EXCITED ABOUT SCIENCE?

IT'S A QUESTION OUR NEXT GUEST FINDS HIMSELF ASKING FREQUENTLY.

DUSTIN GROWICK, OR 'DINOSAUR WHISPERER,' AS HIS SOME 10,000 INSTAGRAM FOLLOWER KNOW HIM AS, IS PART OF GROWING MOVEMENT OF EDUCATOR TURNING TO SOCIAL MEDIA TO ENGAGE MILLENNIALS BUT WHETHER HE'S LEADING MUSEU TOURS OR HE'S STANDING IN FRON OF A CLASSROOM, GROWICK' MESSAGE IS CLEAR -- DINOSAUR ARE COOL, AND EVERYONE STANDS TO GAIN BY GETTING TO KNOW EARTH' FORMER INHABITANTS SO, FIRST OF ALL, HOW DO WE GE TO 'DINOSAUR WHISPERER'? HOW DID THAT COME ABOUT?

SO, WE'RE PROBABLY GONNA EN UP TALKING ABOUT MUSEUM HACK SO, MUSEUM HACK -- AND I THINK WE GOT TO START TALKING ABOU THAT, 'CAUSE THAT'S REALLY WHERE 'DINOSAUR WHISPERER' CAME FROM SO, MUSEUM HACK IS A GROUP O YOUNG -- I WOULD ADMIT TO SAYING THAT WE ARE OVERLY ENTHUSIASTI NEW YORKERS WHO USE TH METROPOLITAN MUSEUM OF ART AND THE AMERICAN MUSEUM OF NATURAL HISTORY AS KIND OF OUR CULTURA PLAYGROUNDS TO LEAD WHAT I LIK TO CALL 2-HOUR MUSEU ADVENTURES OUR TOURS AT THESE TWO INSTITUTIONS ARE INTERACTIVE THEY'RE ENGAGING, THEY'R PERSONALLY RELEVANT, THEY'RE INFORMATIVE, AND THEY'RE A HEC OF A LOT OF FUN.

NOW, ONE OF THE THINGS WE DO O OUR TOURS IS WE ASK PEOPLE T USE THEIR PHONES IN A VARIETY OF DIFFERENT WAYS, AND WHEN W STARTED DOING THIS -

TO USE THEIR PHONES -- NOT TO PUT THEIR PHONES AWAY, BUT T USE THEIR PHONES

NO, ABSOLUTELY.

WE TELL PEOPLE AT THE BEGINNIN OF OUR TOURS, YOU KNOW, 'HOWEVER YOU ACT OUTSIDE OF A MUSEUM, FEEL FREE TO BE YOURSELF I HERE, WHETHER THAT MEANS YOU'R GONNA BE TWEETING STUFF, TAKIN SELFIES, BEING ON FACEBOOK WHATEVER WE'RE NOT HERE TO TELL YOU HOW TO EXPERIENCE THIS PLACE WE WANT YOU TO HAVE FUN, LEARN SOME THINGS, AND HOPEFULLY GIV YOU SOME INROADS TO MAKE A LARGE INSTITUTION MORE ACCESSIBLE.

AND SO WHEN WE STARTED DOING THIS, I WAS NOT ON INSTAGRAM I DIDN'T KNOW HOW EXACTLY HO INSTAGRAM FUNCTIONED OR WORKED SO I HAD TO START AN INSTAGRAM ACCOUNT IF I WAS GONNA BE ASKING PEOPLE TO USE IT ON OUR TOURS.

AND I WAS LUCKY ENOUGH TO FIND THE HANDLE 'DINOSAUR WHISPERER,' AND IT REALLY SPOKE TO M BECAUSE THE IDEA OF WHISPERING WITH A DINOSAUR EVOKES THESE IDEAS OF COMMUNING WITH OR MUTUAL UNDERSTANDING, AND THAT'S KIND OF THE TONE THAT I LIKE T TAKE, NOT ONLY ON THESE TOUR BUT IN FRONT OF CLASSROOMS, AS WELL -- THAT IF YOU CAN TAKE THIS ANIMAL THAT IS OFTE DEPICTED IN EITHER A VER STATIC, LIKE, SKELETON IN MUSEUM OR A KIND OF MORE CINEMATIC, FANTASTICAL WAY THA YOU SEE ON TV OR I 'JURASSIC PARK' -- BUT INSTEAD OF DOING THAT, KIN OF PUT IN A CONTEXT THAT PEOPL RELATE TO AND THAT THEY SEE IN THEIR EVERYDAY LIVES I THINK IT ADDS TO A LITTLE MORE OF THE UNDERSTANDING OF THES CREATURES.

SO, IN YOUR INSTAGRAM FEED, THERE'S ACTUALLY PICTURES, BASICALLY, OF ALMOST EVERYDA THINGS, BUT YOU'RE PUTTING A DINOSAUR IN THE CONTEXT, I SCALE, OF ABOUT THE SIZE, RIGHT?

SO, SOMEBODY'S, LIKE, BENDIN OVER TO LIKE TO HIS SHOELACE AND THERE'S, LIKE, A LITTL DINOSAUR, OR THERE'S A HUGE ON THAT'S KIND OF STANDING THER BEHIND THEM AS THEY'RE WALKING

SO, I LIVE HERE I NEW YORK CITY, AND SO THIS I THE PLACE THAT I KNOW AND LOVE AND TAKE I PHOTOS OF WITH MY PHONE WHEN I'M WALKING AROUND.

SO, I STARTED TO PHOTOSHOP REALISTICALLY SCALED AND COLORED DINOSAURS INTO NEW YORK CITY STREETSCAPES OR ICONIC PLACES -- PLACES YOU GENERALLY WOULDN' SEE A DINOSAUR, OBVIOUSLY.

AND I THINK IT GIVES PEOPLE KIND OF A FRESH VIEW OF THESE ANIMALS THAT, AGAIN, ARE SEEN KIND OF AS THIS FANTASTICAL CREATURE THAT WE DON'T ASSOCIATE WITH EVERYDAY LIFE

OKAY. AND IS IT WORKING DO YOU KNOW THAT PEOPLE AR RESPONDING TO YOU AND SAYING 'OH, I NEVER THOUGHT ABOUT THA DINOSAUR AT THE GUGGENHEIM?'

UM, I NEVER THOUGHT I WOULD GET NEARLY THIS MANY FOLLOWERS ON INSTAGRAM, SO ON THAT METRIC, IT ABSOLUTELY IS WORKING AND I THINK IT WORKS WHEN I AM IN FRONT OF A GROUP OF PEOPLE, WHETHER IT'S ON A MUSEUM TOUR OR IN A CLASSROOM THE WAY THAT PEOPLE -- I SEE THEM START TO GET EXCITED AN ASKING REALLY INTERESTIN QUESTIONS ABOUT DINOSAURS AT LEAST GIVES ME -- AND THAT'S ONE OF THE MOST REWARDING THINGS, THINK, IS THAT I FEEL LIKE I'M REALLY ABLE TO SHARE MY LOVE AND GET PEOPLE TO START ASKING QUESTIONS AND BEING EXCITED AN NOT BEING ASHAMED OF LOVIN DINOSAURS.

I MEAN, WHAT IS MORE UNIVERSALLY REVERED THAN DINOSAURS, WHETHE YOU'RE 4 OR 400 YEARS OLD?

SO, WHY IS STUDYING DINOSAURS SO IMPORTANT, IF I'M A SCIENCE TEACHER OF IF I'M A STUDENT?

THAT'S A GOOD QUESTION.

I THINK STUDYING EVERYTHING IS IMPORTANT, RIGHT I MEAN, THAT'S WHY I LOV SCIENCE.

IT'S ABOUT ASKING QUESTIONS AN BEING CURIOUS AND TRYING T FIGURE OUT WHY THINGS ARE TH WAY THEY ARE, AND, AT LEAST FO ME, THE MOST EXCITING AN INTERESTING AND IMPORTANT THIN WE CAN STUDY IS LIFE ITSELF.

AND IF YOU CAN GET PEOPL EXCITED ABOUT THESE CRAZY, LIVING CREATURES, MAYBE WE CAN START THINKING MORE ABOUT WHY WE LOOK THE WAY WE DO AND WHY W ACT THE WAY WE DO.

HOW DID WE END UP IN A STUDI HAVING THIS CONVERSATION WHY DO I WALK ON TWO LEGS?

WHY DO I HAVE OPPOSABLE THUMBS

OKAY.

IT'S A GRANDIOSE IDEA, BUT, AGAIN, DINOSAURS, I THINK, ARE A REALLY EASY WAY TO GET PEOPL EXCITED ABOUT STUDYING LIF ITSELF

OKAY. IF YOU ARE INDEED THE DINOSAUR WHISPERER, WHAT ARE YOUR FAVORITE DINOSAURS?

DO YOU HAVE A TOP FIVE, TO THREE?

I GET THIS QUESTION ALL THE TIME, AND THAT'S REALLY TOUGH.

IT'S LIKE TRYING TO PICK YOU FAVORITE CHILD, ALMOST UM, I HAVE -- I LIKE - I LIKE VELOCIRAPTOR A LOT, AND PROBABLY NOT FOR THE REASON MOST PEOPLE DO.

I THINK IT'S ONE OF THE MOST MISUNDERSTOOD DINOSAURS.

IT'S THE HARVEY DANGERFIELD OF 'GETS NO RESPECT' OR WHAT

YOU CAN SAY THAT.

THE FIRST, I THINK, IMAGE PEOPLE GET IS THE VELOCIRAPTORS I 'JURASSIC PARK' -- THESE REALL SCARY, MENACING, PRETTY LARGE, INCREDIBLY SMART CREATURES AND, IN ACTUALITY, VELOCIRAPTOR, WHILE IT MAY HAVE BEEN REALL SMART, WAS THE SIZE OF A LARGE BIRD AND WAS PROBABLY COVERED IN FEATHERS WE KNOW IT HAD A FAIR AMOUNT O FEATHERS, POTENTIALLY COVERED, BUT, AGAIN, THE SIZE OF, LIKE, A LARGE TURKEY -- JUST DEFINITEL DIFFERENT THAN THE DINOSAURS W SAW IN 'JURASSIC PARK.

SO, BECAUSE OF THAT, I THINK THAT MISUNDERSTANDING IS A GREAT WAY TO START TALKING ABOUT THE REALITY OF LIFE VERSUS THE CLUES THAT WE HAVE IN THE FOSSIL RECORD AND REALLY TRYING T PIECE TOGETHER WHAT THES AMAZING ANIMALS LOOKED LIKE.

ALL RIGHT DUSTIN GROWICK THE DINOSAUR WHISPERER, THANKS SO MUCH FOR STOPPING BY.

OF COURSE

IN TODAY'S DIGITALLY DRIVEN WORLD, IT'S NEARLY IMPOSSIBLE TO DISCONNECT FROM TECHNOLOGY, BUT, TRADITIONALLY, SPACES LIKE MUSEUMS OR PARKS HAVE NOT BEEN CONSIDERED PLACES TO CLICK, TAP, OR SWIPE NOW ONE COMPANY'S OUT THERE TO CHANGE ALL THAT USING CREATIVITY AND TECHNOLOGY TO ENGAGE AUDIENCES AND ENCOURAG INTERACTION.

HERE'S A LOOK.

THERE'S A LOT OF INTEREST I LEVERAGING NEW TECHNOLOGIE WITHIN MUSEUMS MUSEUMS ARE BOTH ABOUT KNOWLEDGE AND ABOUT STORYTELLING, AN THOSE ARE THINGS THAT TECHNOLOGY CAN REALLY HELP WITH IF UTILIZED CORRECTLY.

LOCAL PROJECTS IS DESIGN-AND-STRATEGY FIRM WORKING AT THE INTERSECTION OF MEDIA AND ARCHITECTURE SO, WE DEVELOP EVERYTHING FROM iPHONE APPLICATIONS AND HUGE MULTIPROJECTOR INSTALLATIONS I TANDEM WITH PHYSICAL SPACES.

I THINK MUSEUMS AR UNDERSTANDING THAT PEOPLE WANT TO BE INVOLVED THEY WANT TO PARTICIPATE SO, WHAT WE'RE INTERESTED IN DOING IS CREATING EXPERIENCES.

ONE THING THAT REALLY BROUGHT LOT OF ATTENTION TO OUR STUDIO IS A PROJECT CALLED GALLERY ON AT THE CLEVELAND MUSEUM OF ART AND IT WAS REALLY THE FIRST TIME THAT WE COULD THINK ABOUT ALL OF THESE NEW TECHNOLOGIES AND APPLYING THEM TO SUCH PRESTIGIOUS INSTITUTION.

ONE OF THE CRAZIEST IDEAS WE'V EVER HAD IS TO USE FACIA RECOGNITION TO CONNECT YOU WIT AN ARTWORK SO, AS YOU MAKE DIFFERENT FACIAL GESTURES, IT ACTUALLY BRINGS U AN ARTWORK WITH THE SAME FACIA EXPRESSION THAT YOU CAN THEN E-MAIL TO YOURSELF AND GO VISI INSIDE THE MUSEUM.

SO, IT'S A WAY TO ENGAGE AND PARTICIPATE WITHIN THI INCREDIBLE ARRAY OF THE HISTOR OF GLOBAL ART BUT IN A WAY THA YOU FIND MEANINGFUL AND ALSO SHARABLE WE'VE WORKED ON TH 9/11 MEMORIAL MUSEUM FOR A LITTLE OVER EIGHT YEARS NOW.

WE HAVE A BROAD ARRAY OF DIFFERENT TYPES OF EXPERIENCES WHETHER THERE ARE AUDIO ALCOVE THAT ALLOW YOU TO HEAR ORA HISTORIES FROM INSIDE TH TOWERS, SHARING WHAT PEOPL EXPERIENCED ON THAT DAY AS THE RAN TO SAFETY.

AND WE SAW THE SECOND PLANE CRASH.

ALL OF A SUDDEN, I THOUGHT WE WERE WATCHING, LIKE, A REPLA OF IT.

WE FRANKLY HAD A VERY, VERY RADICAL APPROACH TO THE MUSEUM FROM THE BEGINNING WE DIDN'T WANT TO JUST MAKE STAGNANT, STATIC MUSEUM THAT WOULD TELL A STORY FROM TH BEGINNING TO END, THAT FEL FINISHED, BOTH BECAUSE OF TH EVENT AND THE FACT THAT TH STORY ITSELF ISN'T FINISHED, THAT IT'S STILL ONGOING, THA WE'RE SOMEWHERE IN BETWEEN CURRENT EVENTS AND HISTORY, BU ALSO BECAUSE EVERYONE GOIN THROUGH THAT MUSEUM HAS THEI OWN 9/11 STORY YOU WANT TO EXTEND PEOPLE' SENSES AND SATISFY PEOPLE' CURIOSITIES, AND THAT' SOMETHING THAT NEW TECHNOLOGY IS REALLY, REALLY WELL CONNECTE FOR.

A LOT OF MUSEUM ARE REALLY LOOKING TO PEOPLE'S PHONES A THE CONNECTIVE ANSWER, MEANING THEY SAY, 'WELL, PEOPLE AR ALREADY ON THEIR PHONES, AND THEY'RE COLLECTING THINGS WITH THEIR PHONE, THEY'RE TAKIN PICTURES IN A MUSEUM WE SHOULD JUST PUT ALL THE INFORMATION ON THE PHONE AS WELL.

AND FROM THE BEGINNING, I THIN VERY WISELY, THE COOPER HEWITT REALLY WERE THINKING THIS IS THE NATIONAL DESIGN MUSEUM WE NEED TO THINK BIGGER, NOT JUST ABOUT REINVENTING THE COOPER HEWITT BUT ALSO THE MUSEUM PROCESS IN GENERAL.

SO, WITHIN THE COOPER HEWITT, WE HAVE A NUMBER OF DIFFERENT INTERFACES, AND ONE OF THE KEY INTERFACES WE CALL THE COLLECTIONS TABLE.

THIS IS WHAT THE TABLE LOOKS LIKE WHEN YOU FIRST WALK UP.

THIS IS CALLED THE RIVER, AN IT'S ESSENTIALLY A SERIES OF DIFFERENT OBJECTS FROM THE COLLECTION SO, YOU CAN GRAB AND LOOK AT ALL OF THESE DIFFERENT PIECES, ONE BY ONE, AND YOU CAN SEARCH B COLOR, YOU CAN SEARCH BY DIFFERENT TAGS, AND YOU CA ESSENTIALLY MAKE YOUR WAY, OBJECT BY OBJECT, TO UNDERSTAN THE CONNECTIONS BETWEEN AL THESE DIFFERENT DESIGNED OBJECTS.

THE OTHER THING YOU CAN DO I JUST DRAW.

AND WHEN YOU DO THAT, IT BRING FORWARD DIFFERENT OBJECTS FROM THE COLLECTION THE OTHER THING THAT YOU CAN D IS JUMP RIGHT FROM THERE INTO AN OBJECT THAT YOU YOURSELF HAV DESIGNED SO, IT'S BASICALLY A PIECE O SOFTWARE THAT, EVEN AS IT'S OPEN AND YOU CAN CREATE ANYTHING YO WANT, IT HAS A HISTORY TO IT AND IT'S TRYING TO TEACH AND INFORM YOU AND TRY AND REALL SHAPE YOU AS A DESIGNER.

THE IMMERSION ROOM IS REALLY A SPECIAL INSTALLATION IT'S ALMOST THE HEART, IN SOME WAYS, OF THE NEW COOPER HEWITT BECAUSE IT ALLOWS A COMPLETE VISUAL CHANGE AND IMMERSIO WITHIN A VARIETY OF DIFFEREN DESIGNS.

NOW, THE COOPER HEWITT HAS THI INCREDIBLE WORLD-CLASS WALLPAPER COLLECTION, BUT BECAUSE IT'S WALLPAPER, THEY ONLY SHOW IT A LITTLE SQUARE AT A TIME.

THIS IS -- FOR THE FIRST TIME, YOU CAN BE IN A ROOM AND ACTUALLY SEE A FULL INSTALLATION OF WALLPAPER, OR, IF YOU'R INCLINED, YOU CAN DESIGN YOU OWN WALLPAPER AND BE SURROUNDE BY IT WITHIN THAT SPACE.

OH, NO!

OKAY. YEAH.

SO, THE KEY IS IT'S HOW YOU USE TECHNOLOGY YOU NEED TO USE IT WISELY AN YOU NEED TO USE IT SO THAT I ENGAGES PEOPLE FURTHER AND MAKES A DEEPER CONNECTION WITH THE COLLECTION YOU KNOW, MUSEUMS, LIKE AL INSTITUTIONS, ARE JUST SEEKING RELEVANCE.

THEY WANT TO BE ENGAGED.

THEY WANT TO BE MEANINGFUL THAT IS THE BRASS RING FOR ALL INSTITUTIONS, AND SO IF WE CAN MAKE THINGS THAT EXCITE PEOPLE THAT GET THEIR IMAGINATION GOING AND THAT HELP THEM TO SHAR THOSE THINGS, THAT'S AN AMAZIN WIN.

AND THAT WRAPS IT UP FOR THIS TIME FOR MORE ON SCIENCE, TECHNOLOGY, AND INNOVATION, VISIT OU WEBSITE.

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UNTIL NEXT TIME, I'M HARI SREENIVASAN THANKS FOR WATCHING.

FUNDING FOR THIS PROGRAM WA MADE POSSIBLE BY CONTRIBUTIONS TO THIS STATION.