SciTech Now Episode 2

Episode Two of SciTech Now brings you the latest breakthroughs in science, technology and innovation. We meet seniors taking charge of technology, a serial entrepreneur who highlights several up-and-coming startups, a company designing jewelry to meet your digital needs and an iconic brain teaser celebrating a milestone.

TRANSCRIPT

♪♪

> COMING UP, SENIORS TAK CHARGE OF TECHNOLOGY

IT WAS LIKE LEARNING NE STEPS, THEN ALL OF A SUDDEN IT CLICKED.

AH

SCIENCE COLLIDES WITH ART

I'VE BEEN TEACHIN INTRODUCTORY BIOLOGY FOR OVER 20 YEARS.

I'M LOOKING FOR WAYS TO MAKE THE SUBJECT ACCESSIBLE ONE OF THE QUESTIONS I ASKED WAS WHETHER SHORT VIDEOS O INCLUDING ART WOULD HELP

WHAT DO YOU THINK SOME OF THE MORE INTERESTING BUZZ WORTHY START-UPS ARE RIGHT NOW?

AND WE TACKLE AN ICONIC BRAIN TEASER CELEBRATING A MILESTONE

IT'S A PROBLEM WAITING TO B SOLVED, AND IT DOESN'T MATTE HOW COMPLEX IT GETS.

IT'S ALL AHEAD.

FUNDING FOR THIS PROGRAM IS MADE POSSIBLE BY CONTRIBUTIONS

HELLO, WELCOME TO 'SCITEC NOW,' OUR WEEKLY PROGRAM BRINGING YOU THE LATES BREAKTHROUGHS IN SCIENCE TECHNOLOGY, AND INNOVATION LET'S GET STARTED.

WHO SAYS SENIORS CAN'T CROSS THE DIGITAL DIVIDE ACCORDING TO A RECENT STUDY, 59% OF AMERICANS OVER 65 USE A SOCIAL NETWORKING SITE EVERY DAY.

NOW ONE PROGRAM, THE FIRST O ITS KIND IN THE NATION, IS MAKING TECHNOLOGY EVEN MOR ACCESSIBLE, BY PUTTING GADGETS IN THE HANDS OF SENIORS.

HERE'S A LOOK.

YOU MIGHT CALL IT AN AGE-OL BATTLE WHILE SOME ARE CUEING UP TO BU THE LATEST iPAD, HERE IN CHELSEA, OTHERS ARE WAITING IN LINE TO LEARN HOW TO USE THEM.

THERE'S A BUTTON UP TOP RIGHT HERE, A LITTLE PIECE O PLASTIC.

I'LL COME AROUND AND SHO EVERYONE

WE'RE IN THE TECHNOLOGY AGE SO I'M GOING FORWARD

SENIOR PLANET IS THE NATION'S FIRST TECHNOLOGY CENTER FO PEOPLE OVER 60 SINCE MARCH, DOZENS HAVE FLOCKED HERE TO MEET THE DIGITAL AGE HEAD-ON.

WHAT WE'RE REALLY TRYING TO DO IS CHANGE THE WAY THAT WE AGE, SO WE ADOPTED THIS SLOGAN CALLED 'AGING WITH ATTITUDE.

TOM IS THE EXECUTIVE DIRECTOR OF THE NEW YORK BASED NONPROFI OLDER ADULTS TECHNOLOG SERVICES, OR OATS.

HE LAUNCHED SENIOR PLANET AS A PUBLIC/PRIVATE PARTNERSHIP BETWEEN OATS, THE FEDERA GOVERNMENT, AND THE CITY OF NE YORK

WHAT'S HAPPENING TODAY IS THAT A LARGE NUMBER OF OLDER ADULTS WHO ARE MORE CHRONICALL DISLOCATED FROM THE WORKFORCE, ARE SLOWLY TRYING TO GET BAC IN, AND AS UNEMPLOYMENT RATE ARE FALLING, THEY ARE BECOMING MORE ATTRACTIVE TO EMPLOYERS WHO REALIZE THEY SHOW UP O TIME, THEY ARE LITERATE, THE CAN WRITE, THEY HAVE CONTACTS IN THE INDUSTRIES, THEY'VE GO SPECIALIZED TECHNICA TECHNOLOGICAL.

67-YEAR-OLD BARBARA NATHA HAS RETURNED TO THE WORKFORCE AS A FREELANCE WRITER AFTER MOR THAN A DECADE OF UNEMPLOYMENT.

TIRED OF GOING THROUGH SOCIAL SERVICE WORKERS AND ASKING FOR HELP I WANTED TO FEEL THAT I COUL STILL DO SOMETHING USEFUL.

BUT NATHAN QUICKLY FOUND OU THAT TIMES HAVE CHANGED.

I APPLIED FOR MANY JOBS ON MY OWN, WAS TURNED DOWN EVERYWHERE, AND IT WAS EXTREMELY FRUSTRATED.

BETWEEN A QUARTER TO A HALF OF SENIOR PLANET STUDENTS AR SEEKING WORKFORCE-RELATE SKILLS, SO THE CENTER OFFERS A RANGE OF PROGRAMS, FROM LEARNING TO USE A MOUSE AND SEND E-MAILS, TO SEARCHING AND APPLYING FO JOBS ONLINE.

AFTER A FIVE-WEEK SENIOR PLANE COURSE CALLED JOB SEARCHING IN THE DIGITAL AGE, BARBARA NATHA SECURED WORK THROUGH E-LANCE

I GO THROUGH FIVE TO TE PAGES WORTH OF JOBS AND SEE WHAT HAS BEEN POSTED THAT MIGHT BE OF INTEREST TO ME I HAVE TO SUBMIT A BID ON WHAT I WOULD LIKE TO BE PAID FOR TH JOB WITHIN THE BUDGET THAT'S OFFERED.

STILL, THE BIGGEST OBSTACLE FOR SENIORS ON THE JOB ISN'T TECHNICAL PROWESS, IT'S TH PREVALENT PERCEPTION OF OLDE ADULTS IN THE WORKPLACE.

WHEN YOU PUT YOUR COLLEGE GRADUATION DATE ON YOUR RESUME AND PEOPLE REALIZE YOU GRADUATED IN 1955, IT REALLY CHANGES THE WAY PEOPLE PERCEIVE YOU, AND THE PERCEPTIONS WE HAVE AS PEOPL GET OLDER, THEY ARE NOT WILLIN TO LEARN, THEY DON'T KNOW HOW TO USE TECHNOLOGY, THEY ARE FORGETFUL.

ONE WAY TO BATTLE PERCEPTIONS IN THEWORKPLACE IS INCREAS CONFIDENCE HERE IN SENIOR PLANET, COMMUNITY BUILDING, BOTH IN-PERSON AND ONLINE, IS ONE WAY OF BOOSTING CONFIDENCE AND MAKING TECHNOLOGY FUN.

SOME SENIORS EVEN COME BACK TO VOLUNTEER, SHARING THEIR KNOWLEDGE AND CONTRIBUTING T THAT COMMUNITY

IT'S LIKE LEARNING A DANC MOVE IT'S LIKE LEARNING A NEW STEP.

THEN ALL OF A SUDDEN IT CLICKS AH I GOT IT

WE COULD ASK PEOPLE, WHAT D YOU WANT TO BE DOING NOW, WHAT ARE WE CAPABLE OF, SO TH COMMUNITY ASPECTS OF IT HAVE LED TO A BOOK CLUB, THERE'S PHOTOGRAPHY GROUP THAT'S DOING CLASSES AND GOING OUT AND TAKING PHOTOGRAPHS AND SHARING THEM NOW ONLINE, THERE'S A VIDEO GAMING GROUP THAT'S COMING TOGETHER PEOPLE ARE STARTIN MICROENTREPRENEURSHIP PROGRAMS ONLINE AND SELLING THINGS ON ETSY, SO THIS NOTION OF WHAT WE'RE ABLE TO DO TOGETHER AS OLDER ADULTS IS NOT ABOU COMPUTERS, IT'S ABOUT AGING, HOW TO AGE BETTER.

IT'S ALMOST LIKE BEING BACK IN GRADE SCHOOL AGAIN, BUT IT' A WONDERFUL FEELING GETTING THIS KIND OF POSITIVE RE-ENFORCEMENT, YOU KNOW, BEING TOLD HOW MUC THE CLIENT LIKED MY WORK AND I TELLS ME, YES, I CAN DO THIS AND KEEP DOING THIS.

THERE WILL BE LULLS, YOU KNOW, WHEN YOU DON'T GET HIRED, YO KNOW, PLATEAUS, AND YOU HAVE T KEEP GOING AND WHEN YOU MIGHT LEAST EXPEC IT, THINGS START HAPPENING AGAIN.

BY NEXT YEAR IT'S FORECAS THAT THERE WILL BE MORE THAN 2 MILLION SENIORS USING TH INTERNET IN THE U.S. ALONE ♪♪

> UP NEXT WE PUT A SPOTLIGHT ON SOME OF THE HOTTEST TEC STARTUPS ACROSS THE COUNTRY.

JOINING US, BRIAN HUFF, ADVISE TO MANY DIGITAL COMPANIES, INCLUDING OUR OWN DIGITAL TEAM YOU'RE AN EXPERT IN THIS FIELD WHAT DO YOU THINK SOME OF TH MORE INTERESTING, BUZZ WORTH STARTUPS ARE RIGHT NOW

HERE'S ONE I'VE BEEN REALLY EXCITED ABOUT, IT'S CALLED SECOND M.D., BASED OUT O HOUSTON.

THEY GIVE COMPANIES A UNIQUE BENEFIT TO THEIR EMPLOYEES ALL COMPANIES, MOST COMPANIES, PROVIDE HEALTH CARE BENEFITS BUT THIS IS REALLY SPECIAL THEY GIVE THE ABILITY TO GET SECOND OPINIONS FOR IMPORTAN MEDICAL DECISIONS THEY HAVE, COMPLETELY ONLINE, THROUGH MOBILE, THROUGH VIDEO, TALKING TO TOP DOCTORS IN THE ENTIRE COUNTRY.

SO WHO PAYS FOR THIS, THE CONSUMER WOULD PAY FOR IT, HOSPITAL PAYS FOR IT

THE COMPANY PAYS FOR IT, IT'S COMPLETELY FREE TO THE CONSUMER, THE EMPLOYEE SAY I HAVE BACK PAIN AND M DOCTOR SAYS YOU HAVE A SLIPPED DISC, YOU'RE PROBABLY GOING TO NEED BACK SURGERY.

THAT SOUNDS SCARY, I WANT SECOND OPINION FOR ME, TO FIND ANOTHE SPECIALIST, FIGURE OUT HOW T PAY FOR IT WITH INSURANCE IS VERY COMPLICATED MY COMPANY OFFERS THIS PROGRAM I CAN GO ON TO SECOND M.D.

THROUGH AN APP, ONLINE, AN THEY'LL PAIR ME UP WITH A CHOICE OF DIFFERENT SPECIALISTS I CAN SET UP AN APPOINTMENT WITH THEM IT'S A 20-MINUTE APPOINTMENT AND THEY ACTUALLY TRANSFER ALL OF MY MEDICAL RECORDS SEAMLESSLY BEHIND THE SCENES, SO I DON' HAVE TO COORDINATE MY MRIs, TH DOCTORS USE EVERYTHING I'V SEEN THERE CAN BE A VERBA CONSULTATION OR VISUAL THEY CAN ASK ME TO STAND AND SHOW MY POSTURE OR SOMETHING LIKE THAT.

IT'S REALLY A FULL-SERVICE MEDICAL CONSULTATION

OKAY, THAT'S A COMPANY OUT OF HOUSTON, TEXAS, WHAT ELSE?

ANOTHER INTERESTING COMPANY IN BROOKLYN, NEW YORK, CALLE MAKERS ROW IF YOU THINK ABOUT IT, THERE'S SO MANY MORE STARTUPS NO INVOLVED IN MAKING NOT JUS TECHNOLOGY, BUT ACTUAL REA THINGS, CLOTHING, FURNITURE, BUT IF YOU'RE AN ENTREPRENEUR JUST STARTING OUT WITH THESE THINGS IT'S HARD TO KNOW THE MECHANICS, HOW DO I MAKE A DESIGN, HOW DO I FIND A MANUFACTURER, A FACTORY THIS LETS ENTREPRENEURS AN OTHER COMPANIES MEET UP WITH FACTORIES AND ARTISANS LOCAL T WHERE THEY ARE, SO THEY CAN SE AND FEEL AND VISIT THE FACTORY AND GET THAT KIND OF GUIDANC THAT THEY NEED TO GET STARTED.

SO THIS IS SOMETHING TO BOOST THE MADE IN THE USA MOVEMENT, LOT OF OLDER-WORLD FACTORIES ARE NOT WEB SAVVY, NOT THINKIN ABOUT MARKETPLACES AND HOW DO CATCH UP WITH A SMAL ENTREPRENEUR ON ETSY

EXACTLY RIGHT I SPOKE TO ONE FACTORY OWNER SHE'S BEEN MAKING VERY FANCY BOW TIES FOR ABOUT 20 YEARS AND IN THE RECESSION OF 2007-'08, HER BUSINESS REALLY DROPPED OFF, THEN A COUPLE YEARS AGO SHE ME MAKERS ROW AND GOT BRAND NEW BUSINESS FROM CLIENTS SHE WOUL HAVE NEVER MET BEFORE AND HE CLIENTS HAVE PICKED UP

IN L.A., CAUSE CAST WHAT IT DOES IS ALLOW COMPANIE WHO ARE ENGAGED IN CHARITABL ACTIVITIES, FOR EXAMPLE, SOM COMPANIES WILL SPONSOR A CANCE BIKE RIDE OR SOMETHING LIK THAT, IT LETS THEM ORGANIZE AL OF THAT CHARITABLE ACTIVITY, MATCHING, DONATIONS, PHILANTHROPIC ACTIVITY VOLUNTEERISM, ALL ON ONE ONLIN PLATFORM THE OLD WAY OF DOING IT, A COMPANY WAS HAVING A CHARITABL CAMPAIGN, THEY'D PASS THE HA FOR DOLLARS OR HAVE A PAPE WHERE PEOPLE SPONSOR A BIK RIDE, THIS IS NOW ALL ONLINE ANOTHER INTERESTING THING ABOU THAT, IT ALLOWS EMPLOYEES TO ENCOURAGE OTHER EMPLOYEE THROUGH SOCIAL MEDIA, SO THE BEST WAY TO GET SOMEONE TO GIV TO A CAUSE IS FRIEND RAISING WHEN YOUR FRIEND ASKS, RATHE THAN GETTING A LETTER IN THE MAIL THIS ALLOWS EMPLOYEES TO GET THEIR FRIENDS INVOLVED IN THEI CAUSES

SOMETIMES THE DISINCENTIVE OF WHO KEEPS TRACK OF THE PAPERS, AND ARE WE REALLY GOING TO GET ACTUAL DOLLAR BILLS AND COINS IS ENOUGH FOR A COMPANY TO SAY CAN'T START TO DO THAT YET, WE HAVE TO FOCUS ON THE BUSINESS.

THAT'S RIGHT.

THE FACT IT'S SO ORGANIZED MOTIVATES EMPLOYEES ALSO THERE'S ONE EXAMPLE OF A CLIENT, A MAJOR DEPARTMENT STORE CHAIN WITH DOZENS OF LOCATIONS ACROS THE COUNTRY, AND THEY DO A FUNDRAISING THING EVERY YEAR AND DECIDED TO USE CAUSE CAST, S THEY DECIDED TO SET UP REGIONS WHERE EACH REGION COMPETED AGAINST THE OTHERS, AND BECAUS THERE WAS METRICS AND ANALYTIC AND THEY COULD ENCOURAGE EAC OTHER, THEY SAW A 50% INCREASE IN DONATIONS AND ACTIVITIES FROM THE PRIOR YEAR

YOU'VE ADVISED A LOT OF STARTUPS, YOU DON'T HAVE A INTEREST IN ANY OF THESE, SO HOW DO YOU GET A STARTUP GOING SEEMS LIKE A FUNDAMENTAL QUESTION, BUT IF YOU'RE AN ENTREPRENEUR SAYING HOW DO I BEGIN?

EVEN FIVE OR TEN YEARS AG WHEN I WOULD DO A STARTUP, I HAD TO RAISE A LOT OF MONEY JUST T GET SOMETHING GOING TO HAVE TH SERVERS AND CUSTOM TECHNOLOG WOULD COST ME SOMETIMES $30,000, $50,000 A MONTH JUST TO RU SOMETHING.

NOW THERE'S SO MUCH FREE SOFTWARE OR INEXPENSIV SOFTWARE YOU DON'T NEED SERVERS, YOU CA PUT EVERYTHING IN THE CLOUD.

PLENTY OF COMPANIES START WITH $500 NOWADAYS, SO I THINK YO STILL NEED TO GET THE BASICS RIGHT, INCORPORATE PROPERLY, HAVE YOUR LEGAL, TERMS O SERVICE, THINGS LIKE THAT, BUT THE FINANCIAL BARRIER TO ENTRY IS SO LOW, ANYONE WITH A GOO IDEA CAN PROBABLY GIVE IT SHOT

WHAT GIVES THEM, AFTER TH GOOD IDEA, THE COMPETITIVE EDGE?

I THINK THERE'S TWO THINGS.

NUMBER ONE IS, PRODUCT THERE HAS TO BE SOMETHING OU THERE THAT THEY ARE GIVING THE CONSUMER THAT NOT EVERYBODY ELSE IS THERE ARE SO MANY THOUSANDS AN THOUSANDS OF STARTUPS, IT REALLY PAYS TO UNDERSTAND THE COMPETITIVE LANDSCAPE, TO SAY AM I JUST COPYING SOMETHING SOMEONE ELSE IS DOING OR IS IT UNIQUE.

AND THE SECOND PART IS ACQUIRING CUSTOMERS AND MARKETING.

A LOT OF PEOPLE THINK I HAVE THIS GREAT NEW INVENTION OR AP AND IF I PUT IT ON THE APP STORE, EVERYONE WILL FIND IT AND I'LL BE RICH IT DOESN'T WORK LIKE THAT.

AND, IN FACT, ACQUIRIN CUSTOMERS IS BECOMING MORE AND MORE COMPETITIVE BECAUSE THERE'S SO MANY COMPANIES LOOKING AFTE JUST SO MANY CUSTOMERS SO IT'S BECOMING MORE AND MORE SOPHISTICATED AND I THINK WHAT COMPANIES ARE FINDING IS CONSUMERS ARE GRAVITATIN TOWARDS QUALITY.

WE'VE SEEN THE BANNER ADS AT THE TOP OF WEB PAGES THAT SAY FIVE CRAZY SECRETS TO LOSE, YOU KNOW, FAT INSTANTLY.

THOSE REALLY DON'T WORK FO STARTUPS SO MUCH ANYMORE WHAT REALLY WORKS IS HAVING TH INTEGRITY AND VALUE AND RESPEC FOR THE CONSUMERS, SO YOU DO THINGS LIKE CONTENT MARKETING, WHERE YOU HAVE A BLOG FULL O INTERESTING, USEFUL INFORMATIO THAT HAPPENS TO COINCIDE WIT YOUR COMPANY'S MISSION THAT'S WHAT PEOPLE ARE RESPONDING TO.

SO HAVING A DIFFERENTIATED PRODUCT, SOMETHING NOT EVERYBODY ELSE IS DOING, AND HAVING REALLY VIRTUOUS WAY TO ACQUIRE CUSTOMERS NOT WITH TRICKS.

BRIAN, THANKS SO MUCH

THANK YOU ♪♪ ♪♪

> IN OUR NEXT SEGMENT WE TACKLE THE COMPLEX SUBJECT O MOLECULAR BIOLOGY.

TO BREAK IT DOWN, WE HEAD TO THE UNIVERSITY OF MICHIGAN, WHER ONE PROFESSOR IS DECONSTRUCTIN SCIENCE IN AN UNCONVENTIONAL WAY, THROUGH DANCE AND MUSIC ♪♪

IMAGINE THAT I'M IN THE CEL HERE AND HERE'S PART OF TH CELL, AND IT'S AN IMPORTAN PART I USE THIS

IT IS A PROCESS IN WHIC OURSELVES BREAK DOWN PARTS O THEMSELVES AS WITH ANYTHING, INCLUDIN FURNITURE, PARTS OF THE CELL WEAR OUT, SO HOW DOES A CELL GET RID OF THESE THINGS THAT ARE N LONGER FUNCTIONAL?

AND THIS IS THE PROCESS OF AUTOPHASING.

EVERY MONTH THERE'S A NEW CONNECTION BETWEEN AUTOPHASING AND HEALTH AND DISEASE, CANCER NEURODEGENERATION, DIABETES, HEART DISEASE, LIVER DISEASE VARIOUS MUSCLE DISEASES, YOU NAME IT.

THAT MEANS WE HAVE TO REALLY UNDERSTAND IT IF WE WANT TO BE ABLE TO MANIPULATE IT FO I'VE BEEN TEACHING INTRODUCTOR BIOLOGY FOR OVER 20 YEARS, AND I'M LOOKING FOR WAYS TO MAKE THIS SUBJECT ACCESSIBLE, AND ONE OF THE QUESTIONS I ASKED WAS WHETHER SHORT VIDEOS O INCLUDING ART WERE TO HELP I HAD BEEN AWARE OF TH PAINTINGS FOR A NUMBER OF YEAR AND ALWAYS ADMIRED HIS WORK, WHICH SHOWS A MORE REALISTIC DEPICTION OF HOW A CELL MIGH BE, AND WE TYPICALLY DRAW THEM

DAN CONTACTED ME, OH, TEN YEARS AGO NOW, AND WANTED TO D A PAINTING ABOUT AUTOFAJING.

THE DATA JUST WASN'T THERE, NO THERE'S A LOT MORE DATA FOR AL LEVELS, STRUCTURES CONCENTRATIONS WE CONTACTED EACH OTHER FO MONTHS IT'S WORKING AT A VERY INTERESTING SCALE LEVEL, WHICH IS INTERMEDIATE BETWEEN ANYTHING WE CAN SEE EXPERIMENT TALLY, BUT YOU CAN ONLY GET DOWN SO FIN WITH THAT BECAUSE OF THE SIZE.

EACH TIME HE GETS A NE DISCOVERY IN HIS SCIENCE, HE COMES TO ME ASKING FOR A NEW PAINTING, SO IT'S FUN TO SEE HIS RESEARCH PROGRESSING AND HELPING DOCUMENT THAT.

THE MINUTE I SAW.

THE NEXT EVOLUTION WOULD BE ASKING IF SHE WOULD BE WILLING TO COLLABORATE ON A MUSICA PIECE THAT WOULD REPRESENT AUTOPHAGY.

THERE'S ONE PORTION IN TH PIECE WHERE A HAND MOTION HAS TO GO LIKE THIS I WAS SO EXCITED ABOUT THIS, BECAUSE I'D ALWAYS WANTED TO COLLABORATE WITH SCIENTISTS, BUT I JUST DIDN'T HAVE THE RIGHT OCCASION TO DO THAT.

HOW DOES ONE SECTION MOVE TO THE OTHER OR THE PROPORTIONS EQUAL IS THERE A CLIMAX OR SOMETHING

ANY TIME I'M WORKING WITH SOMEONE WHO DOESN'T KNOW THE FIELD WELL, PARTICULARLY A ARTIST, THEY ASK QUESTIONS THA MAKE ME LOOK AT AUTOPHAGY IN A SLIGHTLY DIFFERENT WAY WENDY ASKING ME ABOUT THE SPEE OF CERTAIN PARTS OF THE PROCESS, WHICH I HAD NOT THOUGHT ABOUT, BUT SHE NEEDED TO KNOW WIT REGARD TO THE TEMPO OF THE MUSIC.

I HADN'T APPRECIATED MUCH I THAT SENSE OF CLIMAX, BUT IT'S CLEAR THAT AS IT GETS TO THA POINT AND ALL OF A SUDDEN IT DOES CHANGE.

WE'VE DONE PAINTINGS, WE'VE DONE THE MUSIC, I THOUGHT NATURAL PROGRESSION WOULD BE T DO DANCE, AND SOME OF THE PEOPLE I WAS TALKING TO SAID, WELL, YOU KNOW, PETER SPARLING, PROFESSO OF DANCE, IS IN OUR MUSIC.

HE SHOWED ME MUSIC, ILLUSTRATIONS, AND EXPLAINED T ME WHAT AUTOPHAGY WAS AND A RE FLAG WENT UP I THOUGHT, I DON'T WANT DANCER MIMICKING WHAT CELLS DO.

SO I TOOK DIRECTLY FROM YOU 'SCIENTIFIC AMERICA' ARTICLE THOSE SIX MAJOR PROCESSES.

I HIT UPON SOME COMMO DENOMINATORS AS DAN STARTE DESCRIBING THE PROCESS, AS I THEY WERE ANIMATED, AS IF THEY HAD WILLS OF THEIR OWN I THOUGHT, AHA, THIS IS IT, THIS IS A HOOK.

CURL UP, SURROUND, AN ENGULF, SEAL, CUT THROUGH, BREAK DOWN, AND RELEASE BACK

IT WAS FASCINATING TO HEA PETER'S INTERPRETATION O AUTOPHAGY.

DOES THERE MEAN THERE'S LESS ENERGY OR MORE RESISTANCE?

LESS ENERGY OF THE ORGANISM TO MOTIVATE ITSELF OR MOR RESISTANCE SO WE'RE KIND OF PLAYING AROUN WITH THE ILLUSION THAT DANCERS CAN CREATE HE WAS ASKING QUESTIONS AN EXPLAINING HOW HE WAS THINKING ABOUT THE PROCESS IN WAYS THAT I HAD NEVER IMAGINED, BUT NOW WE HAD TO TRULY PUT IT DOWN O PAPER, AS IT WERE.

WHAT YOU HAVE DONE IS T PROVIDE ME A SCRIPT THAT CAN HAVE MULTIPLE INTERPRETATIONS.

I READ A NARRATIVE INTO IT

MY ROLE IS LARGELY AS PRODUCTION DIRECTOR.

I PUT THE VISUAL IMAGES AND TH MUSIC AND THE DANCE TOGETHER

SO WHAT I'D LIKE TO DO NOW IS TO SHOW DAN AND THE FOLKS WHAT IT IS WE'RE GOING TO FILM AT THE VIDEO STUDIO ON THE FLOOR FROM ABOVE.

CAN WE DO THAT FIRST

I ASKED WENDY IF SHE WOUL SIT AT THE PIANO AND PLAY.

THAT, THEN, BROUGHT TOGETHER THE WORK THAT WENDY ORIGINALLY MADE, INSPIRED BY THE CELLULAR PROCESS WITH THE DANCE THAT I MADE INSPIRED BY THE SAME THING

THEN STOP RIGHT THERE I THINK THAT'S WHERE IT WOUL END IN THIS VERSION, YEAH.

THANK YOU, WENDY [ APPLAUSE ]

WE HAD NEVER SEEN ANY ASPEC OF THE DANCE BEFORE.

AFTER IT WAS OVER AND WE WER WALKING BACK, WE WERE DISCUSSING WHAT DID PETER MEAN BY THI PART WHY WERE THERE THESE DANCERS I RED HIGH HEELED SHOES, FOR EXAMPLE?

SINCE IT IS NOT ABSOLUTELY LITERAL AND NOT ABSOLUTELY OBVIOUS WHAT'S BEING DEPICTED AT EVERY STEP OF THE VIDEO, I FOSTERS DISCUSSION

FOR THE VIDEO VERSION, WE WERE ABLE TO GO INTO THE VIDEO STUDIO AND SHOOT AGAINST GREEN SCREEN AND THEN REMOVE THEIR BODIES AGAINST DAVE'S BEAUTIFU MEDICAL ILLUSTRATIONS.

IT'S AS IF THE BODIES ARE WITHIN A CELL, AND IT BECOMES LIK ANIMATION.

♪♪

THE CELL CARRIES OUT A DANC OF SPRING CLEANING, 365 DAYS A YEAR

AS SOMEONE WHO'S NEUROSCIENCE MAJOR, THIS I SOMETHING VERY DIFFERENT THA ANYTHING I'VE EVER SEEN.

I THINK IT WOULD BE MOS HELPFUL IN THE TEACHIN ENVIRONMENT FOR NON-SCIENC STUDENTS OR PEOPLE WHO AREN' REALLY WELL VERSED IN SCIENCE.

SCIENTISTS ARE FINALL BECOMING AWARE OF THE FACT THA THEY NEED TO DO A BETTER JOB O EXPLAINING WHAT THEY DO TO THE PUBLIC AT LARGE.

FUNDING IS BECOMING TIGHTER, MORE DIFFICULT TO OBTAIN, AN THE ONLY WAY TO POSSIBLY REVERSE THAT IS TO GET MORE PEOPLE T BECOME SUPPORTIVE OF BASIC RESEARCH ♪♪

HI, I'M CHRISTINA, FOUNDE AND CEO OF WRINGLY, AND WE ARE THE MAKERS OF SMART JEWELRY AN ACCESSORIES THAT MOTIVATE YOU BY VIBRATION AND LIGHT ABOUT PHON CALLS, TEXT MESSAGES, E-MAILS, AND APPLICATIONS THAT ARE MOST IMPORTANT TO YOU SO RIGHT NOW, MY RING IS CONNECTED TO MY PHONE.

WE HAVE AN IOS AND ANDROID APP AND IF YOU GO INTO YOU NOTIFICATION SETTINGS, YOU CAN SEE THE DIFFERENT NOTIFICATION THAT CAN COME THROUGH TO YOU RING, AND I JUST GOT AN E-MAIL NOTIFICATION RIGHT NOW SO IF YOU SAW THE COLOR, IT LE ME KNOW I WAS GETTING THAT E-MAIL AND THE IDEA CAME ABOUT BECAUS OF A PROBLEM I HAD IN MY OWN LIFE, WHICH IS I KEEP MY PHONE IN MY PURSE AND AM ALWAY MISSING IMPORTANT CALLS AN MESSAGES ALL THE TIME AND I GE SO FRUSTRATED WHEN I SEE PEOPL HAVE TO LEAVE THEIR PHONES OUT EITHER AT A MEETING OR RESTAURANT, SO THIS LETS YOU PUT YOUR PHONE AWAY, BUT YOU JEWELRY WILL VIBRATE AND FLASH COLOR WHEN SOMEBODY IMPORTANT IS TRYING TO REACH YOU.

ONE IN SEVEN PEOPLE ALIVE HAVE PLAYED WITH ONE OF THESE, A RUBIK'S CUBE, AND BELIEVE IT O NOT, THIS ICONIC BRAIN TEASER IS CELEBRATING ITS 40th BIRTHDAY.

WE TAKE YOU THROUGH THE PUZZLE'S STORIED HISTORY.

INSPIRING FRUSTRATION AND DETERMINATION FOR 40 YEARS, TH RUBIK'S CUBE BEGAN AS A MODE FOR ARCHITECTURE STUDENTS, AND WHILE IT'S BECOME THE WORLD' BEST SELLING TOY, IT'S NEVER CEASED BEING A TEACHING TOOL

THE BEST TIME TO GET KIDS HOOKED ON SCIENCE IS WHEN THEY ARE YOUNG, GIVE THEM CHALLENGE AND THINGS TO SEE.

THEY DON'T NORMALLY SEE EVER DAY.

AND THEN THEIR MINDS GO TO WOR AND THEY CREATE ALL KINDS OF THINGS

JERSEY CITY'S LIBERTY SCIENCE CENTER PARTNERED WITH GOOGLE T CELEBRATE THE 40th ANNIVERSARY WITH BEYOND RUBIK'S CUBE, A $5 MILLION EXHIBIT THREE YEARS IN THE MAKING IT'S FITTING THE TOUR KICKS OF IN NEW JERSEY, WHERE WE HAVE MORE SCIENTISTS AND ENGINEER PER SQUARE MILE THAN ANYWHER ELSE IN THE WORLD.

WHEN THE EXHIBIT LEAVES TH CENTER IN NOVEMBER, IT HEADS T NEW YORK, CANADA, TURKEY, PUERTO RICO, AND SAUDI ARABIA

THERE SHOULD BE A MUSEU EXHIBITION THAT TRAVELS AROUND THE WORLD THE SAME WAY THE CUB HAS CROSSED EVERY BORDER

IN 1974, ERNO RUBIK CREATED THE CUBE SEEING THE POTENTIAL IN THIS WORK OF ENGINEERING GENIUS, HE ADDED COLORFUL STICKERS AND SOON THE RUBIK'S CUBE WAS FASCINATING CHILDREN AND ADULTS WORLDWIDE.

IT'S JUST A CUBE, BUT IT HA SUCH MATHEMATICAL COMPLEXITY I IT I THINK THAT CONTRADICTION I WHAT MAKES IT INTERESTING.

THAT SO MANY POSSIBILITIE AND PATTERNS, BUT THERE ARE SO MANY DIFFERENT POSSIBILITIES T ACHIEVE THE SAME POSITION.

THE EXHIBIT INCLUDES CUBES OF ALL SIZES, FROM RUBIK'S ORIGINAL WOODEN MODEL, TO AN 18-KARAT $2.5 MILLION VERSION, AS WELL AS INTERACTIVE CHALLENGES AND A ROBOT THAT SOLVES SCRAMBLE CUBES.

IT'S SO MUCH MORE THAN A TOY.

IT'S A QUESTION WAITING TO B ANSWERED IT'S A PROBLEM WAITING TO BE SOLVED, AND IT DOESN'T MATTE HOW COMPLEX IT GETS, YOU KNO THAT THE ANSWER'S OUT THERE.

THE EXHIBIT AIMS TO PEA INTEREST IN MATH, SCIENCE, AND ENGINEERING, BECAUSE THE KEY T SOLVING THE RUBIK'S CUBE LIES IN PATTERN AND LOGIC.

IT CAN BE DONE IN JUST 20 TWISTS IF YOU KNOW WHICH ONES BUT CLEARLY, IT'S EASIER SAI THAN DONE.

IT'S LANGUAGE-LESS, OKAY, I COMES WITH NO INSTRUCTIONS THAT'S WHY IT'S CROSSED OVER BORDER EVEN THOUGH IT'S MADINGLY HARD TO DO, YOU KNOW WHAT IT IS YOU'RE SUPPOSED TO DO.

THAT'S WHY THE ALLURE OF TH RUBIK'S CUBE HAS LASTED FO DECADES, WITH NO END IN SIGHT.

AND THAT WRAPS IT UP FOR THIS TIME, FOR MORE ON SCIENCE, TECHNOLOGY, INNOVATION, CHEC OUT OUR WEBSITE, OR CHECK OU OUR FACEBOOK AND JOIN TH CONVERSATION ON TWITTER.

UNTIL NEXT TIME, THANKS FO WATCHING

> FUNDING FOR THIS PROGRAM WAS MADE POSSIBLE BY CONTRIBUTIONS TO THIS STATION.

-- Captions by VITAC - www.vitac.co