Moving Beyond Gravity

Imagine embarking on a journey to space as an Astronaut. Now you can do just that on a 4-D Virtual reality Journey at the Samsung flagship store in New York City. In celebration of the 50th anniversary of the first moon landing, Samsung has partnered with NASA, to showcase stem education and the important role space has in the future of our humanity through Virtual Reality.


Imagine embarking on a journey to space as an astronaut.

Now you could do just that on a 4-D virtual reality journey at the Samsung flagship store in New York City.

In celebration of the 50th anniversary of the first Moon landing, Samsung has partnered with NASA to showcase STEM education and the important role space has in the future of our humanity through virtual reality.

Come along for the journey.

Samsung is an innovation company, and when we looked to open our first-ever flagship, we really looked through that same lens of innovation in terms of what is the future of retail, the store of tomorrow?

And so we wanted to create a space where people could really immerse themselves in all aspects of the Samsung ecosystem, and we've really built it as a digital playground.

When people come to Samsung 837, we want them to really feel like they've experienced the future, like they've gotten a glimpse into how technology can help them unlock their potential and defy barriers and really where technology is headed.

So when you come to 837, you can experience virtual reality, augmented reality, get a sense of what 5G is going to mean in terms of connected cities, connected living.

So it's really a space where people can discover, explore on their own terms and really understand how technology is pushing us forward as a society.

So 'A Moon for All Mankind' was really our effort to push the boundaries of how immersive storytelling we can do through virtual reality.

We truly believe as an organization that virtual reality is not only an empathy machine but that it is the most immersive storytelling platform.

And we have multiple 4-D VR experiences.

That means when we're adding other aspects and other senses into the experience, moving platforms, wind, smell, different elements to heighten the overall experience.

And so when we were looking to create our latest experience, we really wanted to push the boundaries of what we could do.

And so space kept on rising up to the surface, and we really felt another mission for Samsung is to democratize experiences that are typically reserved for an elite few.

Only 12 men in history have ever walked on the Moon, and so we really wanted to break that barrier and bring the Moon to absolutely anyone who wanted to experience it.

So in partnership with NASA, we've developed this Gravity Offload System, which simulates lunar gravity, the 1/6 gravity that you experience on the Moon, and combined that with completely realistic virtual reality content and even IMUs that track your body movements so that you can see your limbs in goggle.

All of that combined creates a completely realistic experience.

So when you first step into the mission control area, you watch a briefing video from mission control, which tells you a few dos and don'ts about your Moonwalk and also a little bit more information about the mission that you're about to embark on.

You then undergo a multistep process in terms of getting ready for your mission.

So the first step is putting on the harness that we've specially developed for this experience.

After the harness, you then put on your flight suit, which is a very realistic flight suit that astronauts wear something very similar.

Following that, you're then strapped on IMUs, which are motion-detector sensors, that allow you to view your limbs in goggle as if you were really looking at them.

And then the last piece is to put on your helmet, which has a Gear VR headset integrated into it, and then you're going to come onto the landing platform.

So once you get here on the stage behind me, which is... And behind us we have our 3-story digital screen with a brilliant Moonscape.

You're strapped into the rig, which measures your weight so that the system can counterbalance based on your movements, and then we strap in a Gear S9, and you go on your mission.

So the in-goggle experience lasts about 5 minutes where you actually land on the Moon, you step out of your lander and then you're engaging with mission control as they guide you through your Moon mission.

Welcome to your first EVA.

Heart rate and biometrics are looking good.

The Moon was a domain for the few.

It's now open to all.

Time to make your mark.

Point and click your controller at the air lock door to open it.

We can confirm that you have the all clear to exit.

Take your first leap.

So I've always been a bit of a space geek, so this was a real bucket list project to work on.

Myself and my team got to go to Johnson Space Center through our partnership with NASA and actually test the ARGOS Gravity Offload System that NASA uses to train astronauts on lunar and zero gravity.

It was an amazing experience, but it really helped us ensure that the experience that we were developing for consumers here was completely realistic.

So NASA was incredibly helpful not only in providing us historical content so that the content, the Moonscape, that you experience in goggle is completely realistic but also in terms of the harness development and the Gravity Offload System that we specifically designed for Samsung 837.

Having gone through that training and done this, I can tell you this is a very, very realistic experience, so much so that we even had astronaut Mike Massimino, who's done two space walks on the International Space Station, come and experience our 'Moon for All Mankind' and said he actually felt it was almost more realistic than NASA's experience because of the VR content.

That was great.

That was so awesome.

Oh, it's beautiful.

We launched this experience on the 49th anniversary of the Apollo mission, the first Moon landing, as we lead up to July 20, 2019, which is the 50th anniversary of the Moon landing, and our goal is to, you know, have as many people experience this as possible.

Through our partnership with NASA, we're really using this experience to showcase our commitment to STEM and STEAM education, hoping to incite the astronauts of tomorrow as the Moon holds a critical role in our eventual manned mission to Mars.

So we want as many people to come and experience it and realize what an important role space has in the future of our humanity.